Jalopnik asks the same question most of us are wondering.... Does Nissan Even Care About Motorsports In North America Anymore?
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02-16-2017, 02:25 AM | #1 (permalink) |
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Jalopnik asks the same question most of us are wondering....
Does Nissan Even Care About Motorsports In North America Anymore?
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02-16-2017, 05:20 AM | #2 (permalink) | |
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I mean if any of you saw the Rolex 24 at Daytona a couple of weeks ago, you could just make out the tiny Nissan Nismo decal on the Tequila Patron prototype car. I don't know what Nissan's involvement is with these cars but based on the level of brand visibility, it must be minimal or they've become extremely shy about their brand. I really thought something would come out of the Nissan partnership in the Deltawing racer a couple of years ago but nothing. Then they had that front-wheel drive GTR LM Nismo prototype car only to pull it during the 2015 season after only one race. People, it does look like Nissan is abandoning motorsports, in NA at least. Hope I'm wrong.
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02-16-2017, 07:57 AM | #3 (permalink) | |
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I really see companies like Nissan being the utilitarian brands of transportation (autonomous, ride-sharing focused... "sell the transportation need") while the luxury brands "sell the experience" of higher end cars that offer either or both super cushy or sporty cars. This makes sense for Nissan to push more of this off to Infiniti because that brand needs an identity far more desperately than Nissan does.
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