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2015 Nissan Contingency Program

Originally Posted by dkmura Mazda is the only company I'm aware of that has a marketing campaign built around motorsports. Nissan's program is pretty much in line with what Toyota,

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Old 01-02-2015, 07:39 PM   #19 (permalink)
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Originally Posted by dkmura View Post
Mazda is the only company I'm aware of that has a marketing campaign built around motorsports. Nissan's program is pretty much in line with what Toyota, Honda, BMW and VW offer. Ford, Chevy, Hyundai/Kia and Dodge have even less (or nothing). Most of those marketing decisions are based on return-on-investment (ROI) data. Mazda's program, while admirable, has been far from the norm for many years now and there's little to no ROI data to support copying it.
Although maybe there isn't a direct number attributable to it, their support get's its ROI in different ways imo. Namely things like Spec Miata and all its awesome glory, a zillion people that will buy the new Miata, goodwill etc. Let's face it, no one buys American muscle as a track car.

Nissan's biggest problem is name brand recognition. They have started to step it up with pushing the Nismo brand, but they have a lot of make up work to do. For example, this year at Mazfest in CA, there were over 5,000 people attending in California. Subi fest had probably 15,000- they completely packed AAA speedway. That's probably as many as they get at nascar races. In comparison, I bet 1000 people would not show up for a Nissan/Nismo event.

Don't get me wrong I love my Z, and I think nismo is moving in the right direction, but they need to put their mouth where their money is so to say-it's guys like you and me that are out doing track day events, amateur competitions, time trial events, and car shows.

They are missing out on a lot of free press.
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