01-02-2015, 06:26 PM
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#18 (permalink)
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Base Member
Join Date: Feb 2009
Location: Aurora, CO
Posts: 108
Drives: SCCA T1/3 and GT3 Z
Rep Power: 18
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Quote:
Originally Posted by gomer_110
I just wish Nissan would take a page out of Mazda's book. I know Mazda has a contingency for national level events for SCCA solo. |
Mazda is the only company I'm aware of that has a marketing campaign built around motorsports. Nissan's program is pretty much in line with what Toyota, Honda, BMW and VW offer. Ford, Chevy, Hyundai/Kia and Dodge have even less (or nothing). Most of those marketing decisions are based on return-on-investment (ROI) data. Mazda's program, while admirable, has been far from the norm for many years now and there's little to no ROI data to support copying it.
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