2013 Nissan Z

R1jamn

Customer Relationship/Marketing strategy 101

Nissan would have a much broader repeat consumer buyer base if they addressed the oil burning problem in a timely manner.

There are many reasons a customer or client may leave you, but the ones you will hear most often are:

They felt your pricing was too high or unfair. (Nissan Pricing is fair)
They had an unresolved complaint. (Nissans biggest Problem)
They took a competitors offer. (That's market share for you)
They left because they felt you didn't care. (Again, Nissans biggest Problem)

When you consider that the last two make up the majority of why a client or customer will no longer use your service or buy your products it can be a hard pill to swallow. After all it means they are an inactive client because they felt you didn't care about them and your competitor did.

I felt Nissan didn't care. I'm sure others affected by the oil burning issue share the same grievance and have turned their attention and money to other competitors that care.