Infiniti in Danger of collapsing!!!

UNKNOWN_370 · 10-07-2019, 09:00 PM

Infiniti's Ship Is Sinking - If You Were In Charge Of The Luxury Brand What Would You Do To Turn It Around? - AutoSpies Auto News

For one... I would've not killed the skyline name. Instead I would've made the skyline official in the US as an infiniti.

Two... I would've MADE SURE the Q60 car that should be named the skyline... had all the proper performance to be competitive with the Cadillac ats and alfa romeo giulia.

Three. I would have gone to a HP DCT for the skyline.

4. I would have never attempted to make a luxury car with a CVT

5. I would have made a high performance Qx30.

6. I would have evolved the interior of the Q70 3 years ago and it would be getting another evolution now along with the body.

7. I would've made an infiniti lux sport hot hatch for 40k.

8. Push bargain leases on base models.

9. Make sure my car designs cross generations.

10. Not make electric cars my main focus. Focus on the current markets needs.

Ventruck · 10-08-2019, 01:57 AM

Quote:

Originally Posted by UNKNOWN_370

8. Push bargain leases on base models.

I think this is the real make-or-break we didn't quite see Infiniti exercise.

It could've either drawn more people to the brand, or make it look cheap(er).

Yet evidently a lot of people bought IS250's and the like.

And with that, I would've shot for a better competitor to the F-Sport line. If memory serves right, the F-Sport really isn't a major jump mechanically. Mainly some suspension and more prominently, looks — inside and out. Casual buyers eat that like cereal, and Lexus played that smart. Aesthetic and face value impressions go a longer way for net sales.

UNKNOWN_370 · 10-08-2019, 02:12 AM

Quote:

Originally Posted by Ventruck

I think this is the real make-or-break we didn't quite see Infiniti exercise.

It could've either drawn more people to the brand, or make it look cheap(er).

Yet evidently a lot of people bought IS250's and the like.

And with that, I would've shot for a better competitor to the F-Sport line. If memory serves right, the F-Sport really isn't a major jump mechanically. Mainly some suspension and more prominently, looks — inside and out. Casual buyers eat that like cereal, and Lexus played that smart. Aesthetic and face value impressions go a longer way for net sales.

I thought F sports are doing terrible as well?

Ventruck · 10-08-2019, 10:21 PM

Quote:

Originally Posted by UNKNOWN_370

I thought F sports are doing terrible as well?

Maybe I missed the absolute numbers, but at least in California/Bay Area, I a observing see F-Sport Lexus models outnumber recent Q-series Infiniti's. I mean we're talking even 250's and CT's, and then the crossovers — whichever of the UX/RX/etc carry the badge, over any Infiniti QX/FX models.

Actually, it would appear a good share the Q-series cars I see are rentals.

10-07-2019, 09:00 PM	#1 (permalink)
UNKNOWN_370 A True Z Fanatic Join Date: Jul 2009 Location: ny'r livn in tx Posts: 8,687 Drives: well over 130m.p.h. Rep Power: 14860	Article asks what I would have done to save INFINITI Infiniti's Ship Is Sinking - If You Were In Charge Of The Luxury Brand What Would You Do To Turn It Around? - AutoSpies Auto News For one... I would've not killed the skyline name. Instead I would've made the skyline official in the US as an infiniti. Two... I would've MADE SURE the Q60 car that should be named the skyline... had all the proper performance to be competitive with the Cadillac ats and alfa romeo giulia. Three. I would have gone to a HP DCT for the skyline. 4. I would have never attempted to make a luxury car with a CVT 5. I would have made a high performance Qx30. 6. I would have evolved the interior of the Q70 3 years ago and it would be getting another evolution now along with the body. 7. I would've made an infiniti lux sport hot hatch for 40k. 8. Push bargain leases on base models. 9. Make sure my car designs cross generations. 10. Not make electric cars my main focus. Focus on the current markets needs. osbornsm and Rusty like this. __________________ Favorite Quote. "I'm not gonna kill you... I'm just gonna Bash Your Face In" Jack Nicholson-"The Shining". 1980 Last edited by UNKNOWN_370; 10-08-2019 at 02:10 AM.

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