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Originally Posted by UNKNOWN_370 8. Push bargain leases on base models. I think this is the real make-or-break we didn't quite see Infiniti exercise. It could've either drawn more people
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I think this is the real make-or-break we didn't quite see Infiniti exercise.
It could've either drawn more people to the brand, or make it look cheap(er). Yet evidently a lot of people bought IS250's and the like. And with that, I would've shot for a better competitor to the F-Sport line. If memory serves right, the F-Sport really isn't a major jump mechanically. Mainly some suspension and more prominently, looks — inside and out. Casual buyers eat that like cereal, and Lexus played that smart. Aesthetic and face value impressions go a longer way for net sales. |
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