The simplest reason why we wont get a Z.

Originally Posted by Chuck33079

Yes. This isn't news. The enthusiast market is completely irrelevant from a profitability standpoint, because they don't buy cars in an amount large enough to move the needle. I'm still shocked that people expect a new z. Why? No one bought the Z34 in any meaningful numbers. Even if we get a new Z, there won't magically be 50k+ people who suddenly decide that a small two-seater makes sense. You're not getting a big share of the Vette market, and few people are cross shopping a Z with a 911.

So what's the play for the Z35 - move upmarket with more power, and hope that people buy a $50k+ Z, or move it downmarket and try to steal buyers from the rapidly shrinking GT86/BRZ market? It's a dead end, and I'm shocked they haven't just put a bullet in the Z34 and moved on. Killing it for 5-10 years would be a smart move, since that way they could at least build up enough demand to have a big first and second year pop like the 350 had.