Why can't very capeable people do what Ford can ....

Originally Posted by b1adesofcha0s

Exactly! Back in 2009-2010 the Z was better and faster than the Mustang V8 and it was winning all of the comparisons with similarly priced cars. This is no longer the case.

Also the GT-R didn't start at $100k. When it came out in 2009 it was sold at $70k MSRP. The reason it shot up is because it outperformed all those cars that were way above it. They made performance improvements every year so it stayed competitive and the price rose with them every year. Even though it's price kept going up, the GT-R still can't be beat performance wise at it's price point and that is why it is still doing well. This is not the case for the Z. It can and is beat at its own game for the same cost if not even a tiny bit cheaper. The GT-R is Nissan's halo car and their most expensive one so it doesn't have a price ceiling. The Z may go up in price, but they do have to somewhat keep it in check based on their competition.