Would you be willing to pay for an oil cooler as a factory-installed option?

imag

I think people have to remember that Nissan had price targets to hit. These cars get judged relentlessly on price, and I think it was seen as critical for them to get under $30K base. They have to cut somewhere, and personally, I'm glad it was on the cooler for two reasons:

- 98% of people will never notice or care that their car doesn't have a cooler. That's a couple hundred bucks they could put elsewhere, like the interior.
- Of the remaining 2%, probably half of us wouldn't be happy with the cooler that Nissan put on there and would want something bigger. Then we would end up paying for a factory cooler we are just going to get rid of. I was glad to just get the one I wanted and have it put on.

I do think the fact that the Nismo doesn't have a cooler is inexcusable, but that's another story. Probably most of those owners won't get it near a track either, but it's pretty lame to advertise something for track use that can't go four laps without overheating.

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Stillen CBE, Stillen track cooler, Stillen Gen3 Intakes, B&M short shift kit