2018 Toyota Supra

ZCanadian

Markups are queer things. They are mainly dealership add-on’s. Yet often-times most of the dealerships in a region strangely do the same thing (even if they are not owned by the same parent). Must be a coincidence, right???

Why the manufacturer condones it, I’ll never understand. They manage costs on manufacturing in order to hit a price point, just to hand more profit to the dealers and potentially kill a well managed product launch. Or in the case of the 4C, a brand re-launch! We saw $20K “market adjustments” from most So-Cal stores when that car launched. Seems that they forgot about the internet, as a year later most of those cars were still on showroom floors whereas dozens of California owners bought from out of state for tens of thousands less.

OTOH, consider that the market value of ANY new car is what you could re-sell it for a block away from picking it up at the dealership. Under that lense, almost every car has excessive markup.

Nobody is going to cross-shop a Toyota against a Cayman. I feel sick to think a used Viper either, although that’s maybe not impossible. Given the stats, it’s a 370Z 10 years too late. Sure, it has potential to up the performance, but so does the Z. And we KNOW what the transmission choices on the Nissan are.

Keen on seeing reports on the release. Anyone who goes, please post impressions.