[OFFICIAL] Discussion for the next new Nissan 400Z Z35?

Z_ealot · 04-03-2015, 11:03 AM

Quote:

Originally Posted by Majorwoody

I know the 1990 + Supra Turbos had MSRPs of $65,000 back then. i don't recall the price for the 300ZX TT but the NAs were priced at $40,000 MSRP which caused their downfall. Now fast forward 20 plus years later, Is $65K too much for a turbo'd Z?

google image search is your friend

UNKNOWN_370 · 04-03-2015, 01:04 PM

Quote:

Originally Posted by Majorwoody

I know the 1990 + Supra Turbos had MSRPs of $65,000 back then. i don't recall the price for the 300ZX TT but the NAs were priced at $40,000 MSRP which caused their downfall. Now fast forward 20 plus years later, Is $65K too much for a turbo'd Z?

Put it like this bruh. The Z name isn't ready for pricing over $50k. People thought the Z was borderline expensive with a base price of $29,990 in 09'. When the Z hit $32,000 MSRP people went crazy and sales plummeted by 50%. The Z just wont appeal in the Porsche/Vette segment, even if it's just as good. That's like if next year, the genesis coupe is the same price as an infiniti or if the infiniti is the same price as the bimmer. They will lose sales. Even if they completely go upmarket by every sense of the word. It will alienate the current Z market and CONVERTING Porsche, BMW buyers will prove difficult in DOWNGRADING to the NISSAN name.
The Z needs to do 2 things

1. Attract younger buyers... Hence a lower base MSRP in the 2.0
2. Bring back its orignal buyers to the brand... Hence the need for 3.0TT

The 350z enjoyed an average of 22,000 car sales annually vs our current 5,000. Where did the other 17,000 Z enthusiasts go? Into mustangs and other comparably priced sports cars with more power. the Z has to be at V8 muscle car entry price to succeed. Look at the ford mustang GT/PP pricing ($35,620 for 2015) and I show you the future in Z35 BASE pricing ESTIMATE... End of story.

The Z is the muscle car alternative. A budget porsche... It just needs more power, 21st century features and standards with a true global design to compete. Going upscale will cause a second death for the Z. Unless the top range price is $60k with exaggerated performance specs and features. It wont be a start sale at$60k.

Z_ealot · 04-03-2015, 01:10 PM

Quote:

Originally Posted by UNKNOWN_370

Put it like this bruh. The Z name isn't ready for pricing over $50k. People thought the Z was borderline expensive with a base price of $29,990 in 09'. When the Z hit $32,000 MSRP people went crazy and sales plummeted by 50%. The Z just wont appeal in the Porsche/Vette segment, even if it's just as good. That's like if next year, the genisis coupe is the same price as an infiniti or if the infiniti is the same price as the bimmer. They will lose sales. Even if they completely go upmarket by every sense of the word. It will alienate the current Z market and CONVERTING Porsche, BMW buyers will prove difficult in DOWNGRADING to the NISSAN name.
The Z needs to do 2 things

1. Attract younger buyers... Hence a lower base MSRP in the 2.0
2. Bring back its orignal buyers to the brand... Hence the need for 3.0TT

The 350z enjoyed an average of 22,000 car sales annually vs our current 5,000. Where did the other 17,000 Z enthusiasts go? Into mustangs and other comparably priced sports cars with more power. the Z has to be at V8 muscle car entry price to succeed. Look at the ford mustangs pricing and I show you the future in Z35 pricing... End of story.

The Z is the muscle car alternative. A budget porsche... It just needs more power, 21st century features and standards with a true global design to compete. Going upscale will cause a second death for the Z. Uness the top range price is $60k with exaggerated performance. It wont be a sart sale at$60k.

Just for comparison sake i found the window sticker for a 1990 300zx turbo

b15 · 04-03-2015, 04:38 PM

Quote:

Originally Posted by Z_ealot

Just for comparison sake i found the window sticker for a 1990 300zx turbo

This is equal to about $60,000 in 2015.

6spd · 04-03-2015, 01:11 PM

Quote:

Originally Posted by UNKNOWN_370

Put it like this bruh. The Z name isn't ready for pricing over $50k. People thought the Z was borderline expensive with a base price of $29,990 in 09'. When the Z hit $32,000 MSRP people went crazy and sales plummeted by 50%. The Z just wont appeal in the Porsche/Vette segment, even if it's just as good. That's like if next year, the genisis coupe is the same price as an infiniti or if the infiniti is the same price as the bimmer. They will lose sales. Even if they completely go upmarket by every sense of the word. It will alienate the current Z market and CONVERTING Porsche, BMW buyers will prove difficult in DOWNGRADING to the NISSAN name.
The Z needs to do 2 things

1. Attract younger buyers... Hence a lower base MSRP in the 2.0
2. Bring back its orignal buyers to the brand... Hence the need for 3.0TT

The 350z enjoyed an average of 22,000 car sales annually vs our current 5,000. Where did the other 17,000 Z enthusiasts go? Into mustangs and other comparably priced sports cars with more power. the Z has to be at V8 muscle car entry price to succeed. Look at the ford mustangs pricing and I show you the future in Z35 pricing... End of story.

The Z is the muscle car alternative. A budget porsche... It just needs more power, 21st century features and standards with a true global design to compete. Going upscale will cause a second death for the Z. Unless the top range price is $60k with exaggerated performance specs and features. It wont be a start sale at$60k.

Well said

UNKNOWN_370 · 04-03-2015, 01:27 PM

Quote:

Originally Posted by 6spd

Well said

I edited that post to include the mustang GT/PP price in order to get an general idea where the Z needs to fit. $35,620 is the GT/PP

6spd · 04-03-2015, 12:45 PM

OMG when was the last time anyone saw a dealer sticker with $0.00 for ANY optional or dealer installed items? Lol

Z_ealot · 04-03-2015, 01:05 PM

Quote:

Originally Posted by 6spd

OMG when was the last time anyone saw a dealer sticker with $0.00 for ANY optional or dealer installed items? Lol

A little odd yes, but all the other window stickers i found were no where near the 65k that was claimed as the selling price of a supra turbo back in the 90's...most expensive i saw which had a leather package on it was i believe around 52k

Majorwoody · 04-03-2015, 09:34 PM

Quote:

Originally Posted by Z_ealot

A little odd yes, but all the other window stickers i found were no where near the 65k that was claimed as the selling price of a supra turbo back in the 90's...most expensive i saw which had a leather package on it was i believe around 52k

I saw one on ebay a few days back. I was shocked myself but it was around the $60,000 plus sticker price. I'll find it later.

My post was more of an innocent question and I've learn something new..

BTW, while I was trying to look for that 60K plus Supra, I have ran into this Mk3....just for grins

http://carbuying.jalopnik.com/own-th...nvy-1609797631

b15 · 04-03-2015, 04:27 PM

It's perception and the Z can't seem to stray from the $30k range of buyers. Nothing wrong with that but it will forever limit how nice the Z can be. $30k is nothing nowadays. If Nissan put out a Z that was a nice step up from the Z34 in the $60k range loaded, I'd buy it as an alternative to the Cayman. Then have a stripped down entry version in the mid $30k for those who want a cheap car. This is the Mustang formula and it works. Sadly though this will never happen because the Z doesn't sell in volumes like the domestics, so I doubt well see multiple iterations. I'd be shocked if we see two engine options like the z32 days

UNKNOWN_370 · 04-03-2015, 07:11 PM

Quote:

Originally Posted by b15

It's perception and the Z can't seem to stray from the $30k range of buyers. Nothing wrong with that but it will forever limit how nice the Z can be. $30k is nothing nowadays. If Nissan put out a Z that was a nice step up from the Z34 in the $60k range loaded, I'd buy it as an alternative to the Cayman. Then have a stripped down entry version in the mid $30k for those who want a cheap car. This is the Mustang formula and it works. Sadly though this will never happen because the Z doesn't sell in volumes like the domestics, so I doubt well see multiple iterations. I'd be shocked if we see two engine options like the z32 days

The Z just won't survive that way. The only way t will work is if they do something dramatic like....

a) make huge changes to the car every year or two and raise the MSRP along with the changes...

Example:

2017 Z35 comes standard climate control and 6 way power seat for $35,000

2018 Z35 comes standard with dual zone climate control and 12 way power seat. $37,000.

2019 comes standard with leather and a bump of 20hp and standard homelink mirror. $40,000

2020 dramatic refresh... $42,000

nissan just can't bump the price meninglessly and without justifiable means.

6spd · 04-03-2015, 04:47 PM

What was the price of one the last year it was made. If the price stayed the same and didn't increase with inflation, then this subject is moot. I'm interested in this.

Z_ealot · 04-03-2015, 06:20 PM

Quote:

Originally Posted by 6spd

What was the price of one the last year it was made. If the price stayed the same and didn't increase with inflation, then this subject is moot. I'm interested in this.

1995 300zx turbo with leather

b15 · 04-03-2015, 04:49 PM

I think the pricing subject was moot a long time ago.

Jordo! · 04-03-2015, 07:11 PM

^^^ That 60K equivalent price tag is also what killed the Z for many, many, years.

Nissan isn't going to do that again.

04-03-2015, 12:45 PM	#7 (permalink)
6spd A True Z Fanatic Join Date: Aug 2009 Location: South Florida Posts: 3,001 Drives: Q50RS Rep Power: 25	OMG when was the last time anyone saw a dealer sticker with $0.00 for ANY optional or dealer installed items? Lol TerribleONE likes this. __________________ -Jay- jonathanjamesphotographer.com

04-03-2015, 04:27 PM	#10 (permalink)
b15 A True Z Fanatic Join Date: Feb 2010 Location: Chicago Posts: 3,229 Drives: 4drz Rep Power: 36572	It's perception and the Z can't seem to stray from the $30k range of buyers. Nothing wrong with that but it will forever limit how nice the Z can be. $30k is nothing nowadays. If Nissan put out a Z that was a nice step up from the Z34 in the $60k range loaded, I'd buy it as an alternative to the Cayman. Then have a stripped down entry version in the mid $30k for those who want a cheap car. This is the Mustang formula and it works. Sadly though this will never happen because the Z doesn't sell in volumes like the domestics, so I doubt well see multiple iterations. I'd be shocked if we see two engine options like the z32 days Last edited by b15; 04-03-2015 at 04:29 PM.

04-03-2015, 04:47 PM	#12 (permalink)
6spd A True Z Fanatic Join Date: Aug 2009 Location: South Florida Posts: 3,001 Drives: Q50RS Rep Power: 25	What was the price of one the last year it was made. If the price stayed the same and didn't increase with inflation, then this subject is moot. I'm interested in this. __________________ -Jay- jonathanjamesphotographer.com

04-03-2015, 07:11 PM	#15 (permalink)
Jordo! A True Z Fanatic Join Date: May 2010 Location: nirvana Posts: 6,394 Drives: 2023 NATM Rep Power: 419	^^^ That 60K equivalent price tag is also what killed the Z for many, many, years. Nissan isn't going to do that again. UNKNOWN_370 and Houston Z33 like this. __________________ Enjoy it. Destroy it.

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04-03-2015, 04:49 PM	#14 (permalink)
b15 A True Z Fanatic Join Date: Feb 2010 Location: Chicago Posts: 3,229 Drives: 4drz Rep Power: 36572	I think the pricing subject was moot a long time ago.