Nissan Slices 370Z Sales Projections

semtex · 04-14-2009, 02:33 PM

I'm going to play devil's advocate for a minute on this one. I too like the whole exclusivity angle of this, but I worry about the ripple effect on aftermarket companies. Take Stillen, for example. Stillen's bread and butter is in selling performance upgrades to folks like us who buy these cars. Now, I'm not trying to imply that Nissan is doing anything wrong -- if people aren't buying the cars, they need to cut back production, it's as simple as that. But as car sales decrease, so too does aftermarket sales volume. We may even see certain aftermarket manufacturers close their doors, depending on the state of their balance sheets. And even if a company is in good financial shape, they may decide to hold/scale back on product development for the 370Z, given that Nissan's production cuts guarantee fewer customers for their products. That would be the prudent thing to do, at least until Nissan's production and sales projections turn back around.

My point, then, is that while we may bask in the warm glow of driving relatively exclusive cars, let's not get too carried away. If you're not into modding, then this probably doesn't concern you. But for those of us who are, this news will most likely mean fewer choices and availability in the aftermarket.

kevr6 · 04-14-2009, 09:26 PM

Quote:

Originally Posted by semtex

I'm going to play devil's advocate for a minute on this one. I too like the whole exclusivity angle of this, but I worry about the ripple effect on aftermarket companies. Take Stillen, for example. Stillen's bread and butter is in selling performance upgrades to folks like us who buy these cars. Now, I'm not trying to imply that Nissan is doing anything wrong -- if people aren't buying the cars, they need to cut back production, it's as simple as that. But as car sales decrease, so too does aftermarket sales volume. We may even see certain aftermarket manufacturers close their doors, depending on the state of their balance sheets. And even if a company is in good financial shape, they may decide to hold/scale back on product development for the 370Z, given that Nissan's production cuts guarantee fewer customers for their products. That would be the prudent thing to do, at least until Nissan's production and sales projections turn back around.

My point, then, is that while we may bask in the warm glow of driving relatively exclusive cars, let's not get too carried away. If you're not into modding, then this probably doesn't concern you. But for those of us who are, this news will most likely mean fewer choices and availability in the aftermarket.

I did think about this also! That's actually one of the other reasons I traded the '08 TT. There were very few mods available without ordering overseas & dealing with the awful exchange rate! Couldn't even get the exhaust I wanted for that car!
But again that car was stickered at 47k with the options I had...I think Nissan's market being that much bigger will make the difference and we should be ok!! Good point made!

zsport1 · 04-16-2009, 01:04 PM

The poor 370Z sales has everything to do with the world economy. Nothing else really. The majority of consumers in the market place do not have the confidence (or ability) to purchase a new vehicle. For me, I have a daily driver truck (paid for) and my Z is paid for. There is no way I would go finance a new vehicle in todays uncertain economy. If I wanted a newer vehicle I would buy used and pay it off up front.
It's sad to see the effect it is having on the 370Z cause it's such a nice car. But that won't change until the economy improves.

MarcusMIA · 04-16-2009, 02:45 PM

I see a 370Z everyday. I pass by Esserman Nissan everyday on my way to UPS 330 9 (Where I work.)

I think I may have seen one on the road.

CantZme · 04-14-2009, 06:11 PM

I dont see anything less than 20k 370Z's being sold. Its probably the old cliche.. under promise over deliver. maybe itll help their stock prices when the actual numbers come out and its way more than the 10k their saying.

arcticreaver · 04-14-2009, 08:03 PM

no wonder why i only saw like 3 on the road. well only time will tell if there is a ripple effect of this.

alan93rsa · 04-14-2009, 09:04 PM

I have yet to see another 370 in Cincinnati.

U-NVmyZ? · 04-14-2009, 09:12 PM

i have only seen ONE 370z, and that was on hollywood. oh scratch that, i have seen TWO. both grey.
i can't wat to get mine hopefully by the end of this year, after the 2010's come out, i'll try to get an 09...

NEEDNXTZ · 04-14-2009, 09:24 PM

Saw my first one today (off a dealer lot) on Tyndall AFB.

355890 · 04-16-2009, 02:57 PM

Need some HFC's ( available - even a choice )
Exhaust ( available - many choices )
ECU tune ( Cobb working on one - pending )

Trinkets ( cheap to make - plenty will surface )

Other stuff ( Japan are loaded with goodies )

I don't forsee any huge issues with tuning this car, even with a scale back on production.

I do see a 4-6 week waiting period for products ( made to order type deal )

I don't think there will be any problem finding items to

Dwain65 · 04-26-2009, 11:10 PM

Intersting article. My VIN is in the 6000 range (Build 02/09) and our other 09 Z Built in 10/08 is in the 700 range. It looks like they were over 60% of quota in the first 3-4 months?

FlashBazbo · 04-27-2009, 06:20 AM

I'm going to be the voice of dissent. I don't know if it's Nissan's fault or the dealers' fault but, in this area, I don't think it's the economy's fault that they're not selling cars. If you want to buy a 370Z in this area, you're in trouble. There aren't many in stock. If you want an automatic transmission or the sport package, you will probably have to buy the car sight-unseen.

I've been to five (countem' FIVE) Nissan dealers in a 100 mile radius. Here's the rundown:

Manchester (small town): 1 - MT, non-Sport
Cookeville (medium-sized city): 1 - MT, non-Sport
Murfreesboro (affluent burb): 0, yes ZERO 370Zs in stock.
South Nashville: 0, yes ZERO 370Zs in stock.
Downtown Nashville: 3 - All MT, All Touring, All GPS, All non-Sport.

Arrrrrrgh! I can promise you that, if they don't have an AT for my wife to test drive, we're not buying a 370Z.

As an old wisened salesman once taught me . . . if it's not in stock, it's not really for sale.

Nissan? Get these dealers to stock a few cars and you'll sell more cars!

mspeasl · 04-28-2009, 11:18 AM

Quote:

Originally Posted by FlashBazbo

If you want to buy a 370Z in this area, you're in trouble. There aren't many in stock. If you want an automatic transmission or the sport package, you will probably have to buy the car sight-unseen.

Arrrrrrgh! I can promise you that, if they don't have an AT for my wife to test drive, we're not buying a 370Z.

As an old wisened salesman once taught me . . . if it's not in stock, it's not really for sale.

Our dealer did not have what we wanted either in our area (Central Illinois). So we told him what we desired and he found the exact car in Indianapolis. A few hours later we were driving it home, the proud owners of a new "Solid Red Sport Touring 6sp". I am sure that your dealer can use the "Nissan locator" to find what you require. Then obtain it for you.

FlashBazbo · 04-28-2009, 01:02 PM

Quote:

Originally Posted by mspeasl

Our dealer did not have what we wanted either in our area (Central Illinois). So we told him what we desired and he found the exact car in Indianapolis. A few hours later we were driving it home, the proud owners of a new "Solid Red Sport Touring 6sp". I am sure that your dealer can use the "Nissan locator" to find what you require. Then obtain it for you.

I had one check yesterday. If I want gray Touring w/ Sport w/ auto, without Nav, it'll have to wait. No clue how long the wait would be. The closest car with the specs and color I want is in central Florida and that's too far to truck in at a reasonable price. He CAN bring in a white one with Nav, though! (I don't want white. I don't want Nav.)

mspeasl · 04-28-2009, 06:01 PM

Quote:

Originally Posted by FlashBazbo

I had one check yesterday. If I want gray Touring w/ Sport w/ auto, without Nav, it'll have to wait. No clue how long the wait would be. The closest car with the specs and color I want is in central Florida and that's too far to truck in at a reasonable price. He CAN bring in a white one with Nav, though! (I don't want white. I don't want Nav.)

What is it that you want? Red, Silver? Base, Touring? Nav, no Nav etc? I am retired and have the time to dig through the dealer inventories on line. BTW what is your location? I'll look and see if I can find something

04-14-2009, 02:33 PM	#1 (permalink)
semtex A True Z Fanatic Join Date: Jan 2009 Location: Behind enemy lines Age: 54 Posts: 5,995 Drives: People to drink Rep Power: 33	I'm going to play devil's advocate for a minute on this one. I too like the whole exclusivity angle of this, but I worry about the ripple effect on aftermarket companies. Take Stillen, for example. Stillen's bread and butter is in selling performance upgrades to folks like us who buy these cars. Now, I'm not trying to imply that Nissan is doing anything wrong -- if people aren't buying the cars, they need to cut back production, it's as simple as that. But as car sales decrease, so too does aftermarket sales volume. We may even see certain aftermarket manufacturers close their doors, depending on the state of their balance sheets. And even if a company is in good financial shape, they may decide to hold/scale back on product development for the 370Z, given that Nissan's production cuts guarantee fewer customers for their products. That would be the prudent thing to do, at least until Nissan's production and sales projections turn back around. My point, then, is that while we may bask in the warm glow of driving relatively exclusive cars, let's not get too carried away. If you're not into modding, then this probably doesn't concern you. But for those of us who are, this news will most likely mean fewer choices and availability in the aftermarket. __________________ "There are no small accidents on this circuit." -- Ayrton Senna 316.8whp & 248 ft/lbs (Dyno Dynamics) \| 319whp & 256 ft/lbs (DynoJet) (04/23/10) Stillen G3 CAI, CBE, Pulley / F.I. LTH / GTSpec Ladder Brace / Setrab Oil Cooler / UpRev-tuned by Forged Perf.

04-14-2009, 09:04 PM	#7 (permalink)
alan93rsa Enthusiast Member Join Date: Feb 2009 Location: Ohio Posts: 412 Drives: 16 Cayman GT4 Red Rep Power: 221	I have yet to see another 370 in Cincinnati. __________________ 16 Cayman GT4, Carmine Red, Buckets, PCCB etc.

04-16-2009, 02:57 PM	#10 (permalink)
355890 Enthusiast Member Join Date: Mar 2009 Location: Austin, Texas Posts: 416 Drives: GP Z Base+Sport (6m) Rep Power: 542	Need some HFC's ( available - even a choice ) Exhaust ( available - many choices ) ECU tune ( Cobb working on one - pending ) Trinkets ( cheap to make - plenty will surface ) Other stuff ( Japan are loaded with goodies ) I don't forsee any huge issues with tuning this car, even with a scale back on production. I do see a 4-6 week waiting period for products ( made to order type deal ) I don't think there will be any problem finding items to __________________ *"Burnley Football Club supporter" ENGLAND...ENGLAND...ENGLAND*

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04-16-2009, 01:04 PM	#3 (permalink)
zsport1 Base Member Join Date: Nov 2008 Location: TEXAS Posts: 224 Drives: 300 Rep Power: 17	The poor 370Z sales has everything to do with the world economy. Nothing else really. The majority of consumers in the market place do not have the confidence (or ability) to purchase a new vehicle. For me, I have a daily driver truck (paid for) and my Z is paid for. There is no way I would go finance a new vehicle in todays uncertain economy. If I wanted a newer vehicle I would buy used and pay it off up front. It's sad to see the effect it is having on the 370Z cause it's such a nice car. But that won't change until the economy improves.

04-16-2009, 02:45 PM	#4 (permalink)
MarcusMIA Base Member Join Date: Mar 2009 Location: Cap Hill, Seattle, WA Posts: 71 Drives: '14 370Z Blk MT Rep Power: 17	I see a 370Z everyday. I pass by Esserman Nissan everyday on my way to UPS 330 9 (Where I work.) I think I may have seen one on the road.

04-14-2009, 06:11 PM	#5 (permalink)
CantZme Base Member Join Date: Apr 2009 Location: Boston Posts: 82 Drives: N/A Rep Power: 17	I dont see anything less than 20k 370Z's being sold. Its probably the old cliche.. under promise over deliver. maybe itll help their stock prices when the actual numbers come out and its way more than the 10k their saying.

04-14-2009, 08:03 PM	#6 (permalink)
arcticreaver Track Member Join Date: Feb 2009 Location: Arcadia, CA Posts: 769 Drives: 2009 Z34 7AT PG Rep Power: 925	no wonder why i only saw like 3 on the road. well only time will tell if there is a ripple effect of this.

04-14-2009, 09:12 PM	#8 (permalink)
U-NVmyZ? Base Member Join Date: Mar 2009 Location: Los Angeles Posts: 110 Drives: 18 370 Sprt 6 Wht Rep Power: 17	i have only seen ONE 370z, and that was on hollywood. oh scratch that, i have seen TWO. both grey. i can't wat to get mine hopefully by the end of this year, after the 2010's come out, i'll try to get an 09...

04-14-2009, 09:24 PM	#9 (permalink)
NEEDNXTZ Base Member Join Date: Dec 2008 Location: FL Posts: 4 Drives: Miss Daisy Rep Power: 17	Saw my first one today (off a dealer lot) on Tyndall AFB.

04-26-2009, 11:10 PM	#11 (permalink)
Dwain65 Base Member Join Date: Apr 2009 Location: Argyle TX Posts: 30 Drives: 2009 370Z PW Auto Rep Power: 17	Intersting article. My VIN is in the 6000 range (Build 02/09) and our other 09 Z Built in 10/08 is in the 700 range. It looks like they were over 60% of quota in the first 3-4 months?

04-27-2009, 06:20 AM	#12 (permalink)
FlashBazbo Base Member Join Date: Apr 2009 Location: Middle Tennessee Posts: 97 Drives: '09 370Z T-SP-7AT Rep Power: 0	I'm going to be the voice of dissent. I don't know if it's Nissan's fault or the dealers' fault but, in this area, I don't think it's the economy's fault that they're not selling cars. If you want to buy a 370Z in this area, you're in trouble. There aren't many in stock. If you want an automatic transmission or the sport package, you will probably have to buy the car sight-unseen. I've been to five (countem' FIVE) Nissan dealers in a 100 mile radius. Here's the rundown: Manchester (small town): 1 - MT, non-Sport Cookeville (medium-sized city): 1 - MT, non-Sport Murfreesboro (affluent burb): 0, yes ZERO 370Zs in stock. South Nashville: 0, yes ZERO 370Zs in stock. Downtown Nashville: 3 - All MT, All Touring, All GPS, All non-Sport. Arrrrrrgh! I can promise you that, if they don't have an AT for my wife to test drive, we're not buying a 370Z. As an old wisened salesman once taught me . . . if it's not in stock, it's not really for sale. Nissan? Get these dealers to stock a few cars and you'll sell more cars!