why the 370z doesnt sell:::

Originally Posted by SeattleLion

I think some may forget that the Z was never intended to be a mass sales car. Nissan expects to sell about 10,000 Z's a year. The 370 has met those numbers. Nissan can't afford to buy expensive network time to advertise a car that sells less than 1,000 units a month.

In terms of people recognizing the car, mostly I get "That's a really beautiful car". I don't care if they know any more. I can't tell the difference between Lambo's or other super cars. Other sports car owners know what a 370Z is.

Personally, I like having a "mystery" car.

Originally Posted by Red__Zed

Their business case called for 25k units a year.

Originally Posted by m4a1mustang

I believe it was actually 30k. I remember talking to the marketing director for the 370Z at ZDayZ last year. He said they all thought Nissan Corporate was crazy as they were projecting 30k units to sell a year (like the 350Z) while everyone in North America thought it would be significantly less than that.

Surely enough they had to cut production as there was only demand for about 10,000 units a year.

Originally Posted by Red__Zed

They projected 30,000, but the project was approved based on 25k as a minimum. Oops....

Originally Posted by m4a1mustang