Nissan taking over Mitsubishi?

MacCool

They gotta make things that they can sell and get a reasonable ROI. I suspect that the only reason the Z34 is even still in the lineup is that there hasn't been any re-tooling, re-design, or R&D on that ancient platform in 8 years.

Nissan is a pretty successful car company. They might not be making what you and I want to buy, but their overall marketing effort to the rest of the world seems to be pretty effective. The vast bulk of their target market appears to prefer cars that aren't particularly exciting. Exciting cars tend to be "niche" vehicles with a limited market due to their expense and/or relative impracticality.


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