New kia GT4?

Originally Posted by Rockhound

In some regards, they already are talked about "in the same breath", it's not like we're talking about the original Hyundai Excel. Right now they're borrowing a page or two from the playbook the Japanese Big 3 used in the 80s/90s to gain market share: offer "more" (that's subjective) for less, and include a lengthy warranty.

I've never owned a Kia, and likely won't anytime soon, but why the ire toward them?

As a Japanese car enthusiast I'm glad the Korean competition is there to keep the Big 3 from getting complacent, as they had been over the last decade (especially Toyota).