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Why is Ford doing more than Nissan?

Originally Posted by Red__Zed The Z got great review when it was new. The typical reporting cycle generally has flaws ignored for a while. At the end of the day,

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Old 02-28-2013, 04:26 PM   #11 (permalink)
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Originally Posted by Red__Zed View Post
The Z got great review when it was new. The typical reporting cycle generally has flaws ignored for a while.

At the end of the day, Nissan doesn't make decisions based on what car magazines say. It's a business, they have a fiscal obligation to their shareholders to maximize profits, and they do whatever they can to get there. Decisions at the top level are based on sales numbers and profit margins, not on anything else.

Some groups tend more towards different strategies. When the sporty guys are successful, you see more sporty cars from that company (think Honda circa 98). When they have some bad luck (declining sales, etc), the beancounters win (see Honda circa now).


Nissan dumps money in the GTR because it's the most effective way for them to advertise.

Beats doing this:

If Nissan would have made the sacrifice to immediately fix the first few criticisms... Do you think they'd be in this media situation right now?
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