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Originally Posted by Pharmacist I know. I'm actually rather surprised by all the sharing going on. I wonder why a car company would help a competitor out by sharing its
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01-19-2012, 05:14 PM
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#36 (permalink) | |
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A True Z Fanatic
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Plus, if you can play off of the expertise of competitors and work together through a combination of competition and cooperation (let's call it "coopetition") you help ensure the viability of the industry because you both working in a collective and competitive fashion to build a better product. I'm sure in the case of the GT-R Nissan engineers shared their real-world experience with Ford as part of the licensing agreement... and what do you know... Ford decides 2011 was the right time to apply it to the Mustang. Both manufacturers win and in the end the consumer wins.
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