Subaru BRZ leaving so soon?

Magic Bus · 07-01-2014, 04:10 PM

The Toyota/Scion distribution channels is a lot larger than the Subaru network. Plus add in a lower starting retail price for the Scion and it's no wonder Scion is dominating.

I think Subaru had a two year sales plan from the beginning for the BRZ. Meaning, we'll see how it sells through our own distribution channel first. If it does well, great. If it doesn't do well, we'll just scrap our sales portion and continue to manufacter the engine and tons of other components for Toyota.

Subaru, is almost in a no lose situation. If the FRS sells well (which it has) they make money from manufaturing. If the BRZ had sold more, they would have made money both ways.

I'm not feeling sorry for Subaru.

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07-01-2014, 04:10 PM	#11 (permalink)
Magic Bus A True Z Fanatic Join Date: May 2012 Location: Honolulu Posts: 1,427 Drives: 17 6MT M2 Rep Power: 18756	The Toyota/Scion distribution channels is a lot larger than the Subaru network. Plus add in a lower starting retail price for the Scion and it's no wonder Scion is dominating. I think Subaru had a two year sales plan from the beginning for the BRZ. Meaning, we'll see how it sells through our own distribution channel first. If it does well, great. If it doesn't do well, we'll just scrap our sales portion and continue to manufacter the engine and tons of other components for Toyota. Subaru, is almost in a no lose situation. If the FRS sells well (which it has) they make money from manufaturing. If the BRZ had sold more, they would have made money both ways. I'm not feeling sorry for Subaru.