Subaru WRX Concept

Red__Zed

giving the WRX the 6 speed is probably the only move they made in the right direction...

ZMan8

the car overall is

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nuTinmuch

A better transmission, an engine that is (likely) more reliable than the outgoing one, an interior that is miles better than the current model, and improved handling?

I don't get all the hate. Unless the first drives of this car are abysmal, I'll likely be getting one (or an STI, depending on what they do/change).

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semtex

The hate, in my opinion, is due to the huge gap between the concept and production cars' styling. One could argue that this is all just a textbook marketing fail. Everything you mention re. the improved mechanicals, interior, etc., is objectively true. But the impression a new product makes is usually highly subjective rather than objective (esp. when it comes to styling). Right or wrong, if you get everyone drooling with a concept that looks like a drop-dead sexy porn star, but subsequently reveal that the real deal is going to look more like Roseanne Barr, people are going to hate, and that hate is going to overshadow the mechanical improvements. Why? Because people will feel let down, and let's face it, nothing brings out the hate more than disappointment. They over-promised on the styling and under-delivered. Had they reversed it - have a concept that looks meh but surprise the world with production styling that exceeds the concept, perception would be night and day different. And in marketing, perception is everything. As the saying goes, perception is reality.

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