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Infiniti To Change All Models to Q or QX (WTF!)

Infiniti goes back to the Q - Autoweek Infiniti will completely rename its product portfolio next summer, returning to the letter “Q” from the brand's early history for every car,

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Old 12-18-2012, 05:57 PM   #1 (permalink)
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Thumbs down Infiniti To Change All Models to Q or QX (WTF!)

Infiniti goes back to the Q - Autoweek

Quote:
Infiniti will completely rename its product portfolio next summer, returning to the letter “Q” from the brand's early history for every car, and “QX” for every Infiniti crossover and SUV.

The company is undertaking the change to prepare for a broader array of future products around the world, says Johan de Nysschen, worldwide president of the brand.

All of Infiniti's other products will follow under the new naming structure over the course of about eight weeks with their 2014-model introductions.

-The M sedan will become the Q70

-G37 coupe and convertible will become the Q60.

-EX crossover will become the QX50

-FX crossover will change to the QX70.

-The current full-sized QX56 SUV, with its 5.6-liter V8, will become the QX80.

Again, WTF!
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Old 12-18-2012, 06:15 PM   #2 (permalink)
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meh.
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Old 12-18-2012, 06:17 PM   #3 (permalink)
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I don't like it...
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Old 12-18-2012, 06:28 PM   #4 (permalink)
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So confusing!
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Old 12-18-2012, 06:32 PM   #5 (permalink)
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Quote:
Originally Posted by phelan View Post
meh.
Quote:
Originally Posted by SS_Firehawk View Post
I don't like it...
Quote:
Originally Posted by nepali View Post
So confusing!


I is da confused
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Old 12-18-2012, 08:38 PM   #6 (permalink)
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Weird...
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Old 12-18-2012, 08:45 PM   #7 (permalink)
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That seems unnecessary.
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Old 12-18-2012, 09:06 PM   #8 (permalink)
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It's retarded. They're trying to be like Audi.
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Old 12-18-2012, 09:08 PM   #9 (permalink)
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i needz to go find letter Q at home depot to update my antique G35C...
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Old 12-19-2012, 07:31 AM   #10 (permalink)
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Quote:
Originally Posted by b1adesofcha0s View Post
It's retarded. They're trying to be like Audi.
That is because of this:
Quote:
But now Nissan has placed former Audi man Johan De Nysschen at the helm, and he knows where he wants the company to compete: He wants them to take down his former employer.
In the end it will be a great move for Infiniti, it will great a real brand image like many others have. Defining out levels of cars and specific groups like SUV v sedan.
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Old 12-19-2012, 08:28 AM   #11 (permalink)
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Don't forget Mercedes uses a very familiar naming convention as what Infiniti uses now, somehow people aren't confused by theirs... Awful excuse to undermine the consumers ability to understand the brand model
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Old 12-19-2012, 08:29 AM   #12 (permalink)
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Quote:
Originally Posted by theDreamer View Post
That is because of this:


In the end it will be a great move for Infiniti, it will great a real brand image like many others have. Defining out levels of cars and specific groups like SUV v sedan.
It might be in the long run, but for now I hate it!
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Old 12-19-2012, 08:30 AM   #13 (permalink)
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Quote:
Originally Posted by SS_Firehawk View Post
Don't forget Mercedes uses a very familiar naming convention as what Infiniti uses now, somehow people aren't confused by theirs... Awful excuse to undermine the consumers ability to understand the brand model
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Old 12-19-2012, 09:08 AM   #14 (permalink)
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Quote:
Originally Posted by theDreamer View Post
That is because of this:


In the end it will be a great move for Infiniti, it will great a real brand image like many others have. Defining out levels of cars and specific groups like SUV v sedan.
So the team Strictly G's will have to change their names to Strictly GQ's??
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Old 12-19-2012, 09:10 AM   #15 (permalink)
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I guess the new "G" mod will be to put G emblems/badges on the car
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