Infiniti To Change All Models to Q or QX (WTF!)

Tazicon · 12-19-2012, 09:13 AM

Can I rebadge my car to a Q60 now? Hummmmm I like it! .............................................. not

theDreamer · 12-19-2012, 11:11 AM

https://www.facebook.com/infiniti/po...50261951654955

Quote:

Dear Infiniti Fans,

We love you dearly. And we know you love the brand. Which means it’s only natural that you may feel surprised by the announcement that we plan to change our nomenclature philosophy. No one likes change.

It was a tough decision, we like our current model names as much as you do. But we had no choice but to change. Let me explain.

1. We are embarking on a massive product offensive, and these new cars need names. There are no suitable combinations of Alphanumeric naming options remaining which are not already trademarked by another automaker. In order to expand our line up with the fascinating new models we are developing, we must create a more flexible nomenclature philosophy.

2. Our new advanced technology engines under development will be smaller, lighter, more fuel efficient yet more powerful. And we will introduce some exhilarating performance machines in the future. I'm sure you will agree, it would be a bit odd to have a powerful, luxurious and refined V8 powered Infiniti M56, then position a new high-tech 550+ horsepower performance flagship for the Infiniti M range above it, using a potent charged induction V6, but then call it Infiniti M30, which we would be obliged to do, following our current naming logic.

3. Infiniti is becoming a global brand now, we are already active in almost 50 countries, the majority only very recently. Our new customers are unfamiliar with the brand and struggle to understand our range hierarchy. Is a JX above or below an FX? Where does an EX fit? What is the relationship between G and Infiniti M? Research confirms the majority of newcomers to our brand consider the naming to be somewhat arbitrary and confusing.

4. Infiniti owns the naming assets of Q plus double digit, and QX plus double digit. And it is a permanent part of our heritage.

So the solution is pretty straightforward - use Q for cars, QX for crossovers, and double digits in increments of ten, to denote hierarchy, linked to the price point of the model, not size and not engine displacement. And no, we won’t call all-wheel drive models Q50X or QX50X. The fact that a model may feature four wheel drive, will be indicated by specific badging describing this feature on the car, and is not part of the model name.

The really exciting implication of all this, is that it prepares the way for the introduction of several fascinating new models, above and below the current line up, a wider range of powertrains, including some truly stunning performance cars in our future.

So there is only good news for all Infiniti fans around the globe. We are working very hard to bring you great products, a great brand and a compelling ownership experience. And we are really confident you will love the new Q50. It's simply that good.

Warmest regards

Johan de Nysschen
President

Infiniti Motor Company Limited

bigsix · 12-19-2012, 11:38 AM

It seems to simplify things greatly in an innovative way. Is this new "Q50" the AMG-fighting Sedan ?!? I'm excited for their new products(!)

Waiz · 12-19-2012, 03:24 PM

lol that the head of Infiniti had to apologize for the changes

It is absurdly confusing and doesn't allow differentiation of models. I give them a year and the they will switch back

phelan · 12-19-2012, 06:21 PM

What's so confusing?

Audi A3, A4, A5, A6, A8 standard models are all instantly recognizable in my head.

By the same token, BMW uses 3, 5, and 7 numerals for their major models, and then use digits afterwards to denote power.

Saabs were all 9(somethings).

I fail to see the big deal. Then again, I just don't give a sh*t.

w0rM · 12-19-2012, 10:04 PM

b1adesofcha0s · 12-19-2012, 10:06 PM

I think it'll be weird at first because we are so used to the current names, but in a couple years it won't be a big deal.

frost · 12-19-2012, 10:07 PM

I wouldn't have even noticed if no one told me ;x

theDreamer · 12-20-2012, 07:15 AM

Quote:

Originally Posted by b1adesofcha0s

I think it'll be weird at first because we are so used to the current names, but in a couple years it won't be a big deal.

Kinda like when you came out of the closet....

shadoquad · 12-20-2012, 07:19 AM

Quote:

Originally Posted by theDreamer

Kinda like when you came out of the closet....

Only Infiniti's decision is more surprising.

b1adesofcha0s · 12-20-2012, 07:26 AM

Quote:

Originally Posted by theDreamer

Kinda like when you came out of the closet....

You coming out with me did make it a lot easier

Waiz · 12-21-2012, 10:20 PM

Quote:

Originally Posted by phelan

What's so confusing?

Audi A3, A4, A5, A6, A8 standard models are all instantly recognizable in my head.

By the same token, BMW uses 3, 5, and 7 numerals for their major models, and then use digits afterwards to denote power.

Saabs were all 9(somethings).

I fail to see the big deal. Then again, I just don't give a sh*t.

You're in the minority

G37Sam · 12-22-2012, 05:34 AM

Change will always be confusing, temporarily though.

This IMO is a step in the right direction. Infiniti has a few new models planned and just couldn't find names for them that made sense. The letter Q was used on their flagship back in '89 and they figured it'd make the most sense to use.

And let's face it, this is not a Ferrari where people are buying the badge/name.

SgtGoldy · 12-22-2012, 05:35 AM

Of course cause you know that makes sense. I hate "Q"s... never use the **** things...

DEpointfive0 · 12-22-2012, 06:24 AM

I don't know, I see their logic, especially with all their damn SUV's, but they could call the 550hp M the M30t, like they used to...

But losing the G35/37... Stupid move

12-19-2012, 09:13 AM	#16 (permalink)
Tazicon Track Member Join Date: Mar 2012 Location: Vegas Baby! Posts: 773 Drives: German/British cars Rep Power: 15	Can I rebadge my car to a Q60 now? Hummmmm I like it! .............................................. not __________________ Porsche, it's a 2 syllable word

12-19-2012, 06:21 PM	#20 (permalink)
phelan A True Z Fanatic Join Date: Apr 2009 Location: CA Age: 39 Posts: 9,513 Drives: Scoobaroo Rep Power: 3407	What's so confusing? Audi A3, A4, A5, A6, A8 standard models are all instantly recognizable in my head. By the same token, BMW uses 3, 5, and 7 numerals for their major models, and then use digits afterwards to denote power. Saabs were all 9(somethings). I fail to see the big deal. Then again, I just don't give a sht. frost and SouthArk370Z like this. __________________ 凛 ('Rin')* - 2009 Nissan 370Z With silence comes peace. With peace comes freedom. With freedom comes silence.

12-19-2012, 10:06 PM	#22 (permalink)
b1adesofcha0s A True Z Fanatic Join Date: Jan 2011 Location: MD Posts: 40,963 Drives: HypeTrain Choo Choo! Rep Power: 142	I think it'll be weird at first because we are so used to the current names, but in a couple years it won't be a big deal. __________________ Project: b1adeZmobile (2009 370Z) \| Uprev Tune by AAM Competition \| Berk Exhaust Project: b1adeZmobile 2.0 (2014 C7 Z51) \| Corsa Xtreme Exhaust

12-22-2012, 05:34 AM	#28 (permalink)
G37Sam A True Z Fanatic Join Date: Dec 2008 Location: Dubai, UAE Posts: 1,507 Drives: RB'd G37 Rep Power: 21	Change will always be confusing, temporarily though. This IMO is a step in the right direction. Infiniti has a few new models planned and just couldn't find names for them that made sense. The letter Q was used on their flagship back in '89 and they figured it'd make the most sense to use. And let's face it, this is not a Ferrari where people are buying the badge/name. __________________ '14 Viper GTS '08 RB'd G37S - Sold

12-22-2012, 05:35 AM	#29 (permalink)
SgtGoldy A True Z Fanatic Join Date: Feb 2009 Location: Orange County, CA Posts: 3,503 Drives: C63 AMG - LSD Rep Power: 651	Of course cause you know that makes sense. I hate "Q"s... never use the ** things... __________________ C63 AMG** LSD - Straight Pipe - EuroCharge v5 - Vossen CV7 - IG: @SuperFastYo

12-19-2012, 11:38 AM	#18 (permalink)
bigsix A True Z Fanatic Join Date: Sep 2011 Location: Thailand Posts: 2,227 Drives: Honda City/Mazda 2 Rep Power: 19	It seems to simplify things greatly in an innovative way. Is this new "Q50" the AMG-fighting Sedan ?!? I'm excited for their new products(!)

12-19-2012, 03:24 PM	#19 (permalink)
Waiz A True Z Fanatic Join Date: Apr 2010 Location: SoCal Posts: 9,262 Drives: Z33 & GE8 Rep Power: 460	lol that the head of Infiniti had to apologize for the changes It is absurdly confusing and doesn't allow differentiation of models. I give them a year and the they will switch back

12-22-2012, 06:24 AM	#30 (permalink)
DEpointfive0 A True Z Fanatic Join Date: Jan 2012 Location: SoCal Posts: 14,824 Drives: a lot Rep Power: 17152	I don't know, I see their logic, especially with all their damn SUV's, but they could call the 550hp M the M30t, like they used to... But losing the G35/37... Stupid move

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