would you pay 100K for a hyundai?

Originally Posted by ImportConvert

You know what's funny? People paying well over 1/4 million for a Lexus.

See, Lexus used to be like Hyundai. BMW/Mercedes/etc. fans thought they were cheap crap. However, through providing equal or superior performance to those cars at cheaper prices, Lexus established itself, and stole a large market segment in the luxury/sport arena. Now, Lexus and BMW and Mercedes are synonymous with each other.

Hyundai looks to be following their exact business model. Look how far they came in just 10 years? Give them another 10 and unless the global economy changes radically, you will be singing another tune.