02-10-2011, 01:49 PM
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#1 (permalink)
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Base Member
Join Date: Dec 2008
Location: texas
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Quote:
Originally Posted by brado
its still just a hyundai...you cant really brag saying that you own one of them haha
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Actually, you can. How? Because people already have a lower expectations from Hyundai. So if they go into a race with them, and they beat you, they will brag, "You got beat by a Hyundai". They will actually be even more proud that they own a Hyundai.
Counter intuitive to your logic no?
See how that turn out?
Quote:
Originally Posted by brado
no matter how much horsepower or how fast the hyundai will ever go the fact is that its still just a hyundai...
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This is the "problem" with Hyundai: Their products are better than their brand. Think about it. People who are conscious about brands are those in the baby boomer years. Gen X, and Y dont have as much brand consciousness as the baby boomers do. Meaning, they are less loyal to one particular brand.
Essentially, branding is just an intangible "asset" of a product. It's just something that adds whats called "value added" goods to a product. Its nothing more than that.
In Toyota's case, their brand is better than their products
Last edited by ConceptVBS; 02-10-2011 at 01:55 PM.
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