Deal too good to be true?

RunNgun

I know this. I was trying to get the dealer to think longterm here. I'm 29 and recently married. My 2nd lease was on a new car for her, which I talked her into getting since I'm a big fan of Nissan as a manufacturer. I fully intend to get future Nissan's, and I might as well get them from the same dealer right? So longterm results suggests that this one-time favor could result in 10 more car purchases from me, especially once we have children and I get them all Nissan's too. I wasnt asking the dealer to take a loss, just not to make $3000 profit on me either.

If I'm going to pay sticker price on a car then they are profiting at least 2-3k. If they cover my negative equity then they're really breakeven on the deal. Instead they want to roll my negative equity into the cost of a new car, which I will already be upside-down on since I'm paying full sticker with no down payment. Net result? I'm now 2x the average negative equity, or probably 6k+ upside-down on my new Z. Thats just stupid on my part to take such a deal.

Anyway I'm obviously not going to hate Nissan necessarily as a brand, but I can honestly say when I return the car I'll DEFINITELY take a look at an Audi or BMW or Lexus sports car rather than exerting my loyalty towards Nissan. I'll just be reminded of the bad experience, even though it was my own fault, and not feel comfortable about shopping there. Their loss if you ask me. Especially once I chat with my buddies and talk them out of potential Nissan purchases in favor of other brands, as is only natural if I develop a bias against them.