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Why so many 2009 models at dealers?

KBB is a good reference point, but it is definitely marked up. I'd also check Edmunds to see what people are actually paying. Even better, see if you can get

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Old 07-04-2010, 10:34 PM   #1 (permalink)
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KBB is a good reference point, but it is definitely marked up. I'd also check Edmunds to see what people are actually paying.

Even better, see if you can get ahold of the Black Book, which lists the wholesale value of the car. It is generally several grand less than invoice. Nothin deflates a salesperson like a consumer armed with knowledge about the actual value of the car (they usually groan and mutter to themselves bitterly if you walk in with the black book )

Dealers should be hungry to unload the 09's which are losing value every day, especially as we approach October -- play hardball, and get exactly what you want.

And remember -- just as the salesperson's job is to get the best deal s/he can, your job is to look out solely for yourself. Don't expect the dealer to be concerned about your finances -- they just want to make a buck and you just want to save a buck.

In other words, don't even bother haggling over MSRP -- get it at or below invoice, keeping in mind mileage and model year. They will still make a nice fat profit off of you even if they agree to a so-called "loser deal" for them -- its all a bunch of BS.

If they won't work out a deal with you that you are happy with, walk out and go elsewhere. They'll probably call you in a day or so to renegotiate.
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Old 07-05-2010, 03:34 AM   #2 (permalink)
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Originally Posted by Jordo! View Post
KBB is a good reference point, but it is definitely marked up. I'd also check Edmunds to see what people are actually paying.

Even better, see if you can get ahold of the Black Book, which lists the wholesale value of the car. It is generally several grand less than invoice. Nothin deflates a salesperson like a consumer armed with knowledge about the actual value of the car (they usually groan and mutter to themselves bitterly if you walk in with the black book )

Dealers should be hungry to unload the 09's which are losing value every day, especially as we approach October -- play hardball, and get exactly what you want.

And remember -- just as the salesperson's job is to get the best deal s/he can, your job is to look out solely for yourself. Don't expect the dealer to be concerned about your finances -- they just want to make a buck and you just want to save a buck.

In other words, don't even bother haggling over MSRP -- get it at or below invoice, keeping in mind mileage and model year. They will still make a nice fat profit off of you even if they agree to a so-called "loser deal" for them -- its all a bunch of BS.

If they won't work out a deal with you that you are happy with, walk out and go elsewhere. They'll probably call you in a day or so to renegotiate.
It's not a bunch of bs. So far from the truth. Dealers just like any other business can lose money easily..
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Old 07-05-2010, 03:41 AM   #3 (permalink)
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It's not a bunch of bs. So far from the truth. Dealers just like any other business can lose money easily..
Yeah, well that's not for the consumer to worry about. If the salesperson doesn't like the offer s/he can choose not to sell and sit on the car.

If you walk in determined to help the dealer make a profit, you are going to get taken advantage of.

Holdbacks, incentives, trading cars from lot-to-lot (rather than actually putting up money for it), depreciation on the car, tons of mark up over the wholesale value, etc.

Even if there was an honest to God loss on a particular car (frankly, unlikely), then there may be other incentives to make the sale like getting rid of a car to free up space in the inventory for a new one, because sitting on it longer will just result in it being even harder to sell or having to make even less on the car as it slowly depreciates to get rid of it later.

These aren't diamonds or rare pieces of art they are cars -- and with the exception of the odd "collector's car", they are never worth what you paid for it and lose value every day.

Again, the dealer can say, "Sorry, no sale" if the deal really is going to result in them taking a loss. Guess what, it probably won't if they agree to it.

Generally you're just haggling over how much of profit they will make, not whether they will make a profit.

They are not obligated to sell and you are not obligated to buy -- THAT is the free market.
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Old 07-05-2010, 03:54 PM   #4 (permalink)
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I'm such an idiot - I read that wrong - what a deal - I need to get some sleep!
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Old 07-05-2010, 04:11 PM   #5 (permalink)
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I'm such an idiot - I read that wrong - what a deal - I need to get some sleep!
Haha I was gonna say that doesn't sound to bad. Good luck with it!
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Old 07-05-2010, 04:23 PM   #6 (permalink)
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I'm such an idiot - I read that wrong - what a deal - I need to get some sleep!
Yeah, that's actually a pretty good deal. Call back and ask them to make it 29K even and you'll take it (they'll probably counter with 29.5 or so).

A dealer tried to sell me the same set of options on a '09 with a 5K miles on it for nearly 40K.

How many miles? If low, check it out and if it looks good, jump on it.

That said, that MSRP is BS -- it's a year old car. Even if it has 0 miles on it, it's last year's model, and in a few months it will be a TWO year old car.

I don't know what's up with that sales pitch, but they seem motivated to get rid of it -- probably need to clear out the inventory and they are close to getting some sort of big bonus if they unload one more car. Make sure the carfax is clean and check it over with a fine tooth comb.

29K give or take is reasonable if it has low mileage -- good luck!
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