It is deception, I think..

grandpawmoses

Excellent information guys. One more thing I might add is to not be afraid to travel a little. My hometown is medium sized but only has one dealership for each make of car. Setting a maximum radius you are willing to travel in Auto Trader or Cars.com gives you more to choose from. Remember if you can find what you want on a lot, you're going to be able to negotiate better than having a dealer order it.