370Z July sales down again ......

SiXK · 08-04-2009, 09:47 AM

Obviously, the big focus in this artificially bad economy is not on 2 seat sport cars. Cash for clunkers, a terrible program IMO, is focusing on small, fuel efficient cars. Thats the preachy word being put out, small car, fuel efficient, green.

With these types of attitudes prevalent, the Z is not winning over many new customers, perhaps a few but most people are still a bit shaky about buying a $30-$40K 2 seater with so-so mileage. goes against everything they are being bombarded with on TV, radio, etc. Many people are still a little nervous about gas prices too, don't want to get stuck in the wrong car with $5 gas.

For a company like Nissan they had to at least kind of suspect this. They lowered production dramatically and did it quickly. Economic conditions probably changed dramatically between development and production of this car. I'm glad they moved forward with it anyway. Overall I bet Nissan sees it as a reflection of the economic times we are in and not an indictment on the Z itself.

cave vulture · 08-04-2009, 10:39 AM

Smart analysis "Tiger". The "Cash For Clunkers" campaign is definitely a factor working against the Z. I don't think 2010 Z sales will rebound either, as the first year model excitement will have passed, and historically, unless dramatic new features are added to a model, a sales increase is not likely.

08-04-2009, 09:47 AM	#1 (permalink)
SiXK Enthusiast Member Join Date: Jan 2009 Location: Orlando Posts: 352 Drives: 09 370Z / 91 300ZXTT Rep Power: 187	Obviously, the big focus in this artificially bad economy is not on 2 seat sport cars. Cash for clunkers, a terrible program IMO, is focusing on small, fuel efficient cars. Thats the preachy word being put out, small car, fuel efficient, green. With these types of attitudes prevalent, the Z is not winning over many new customers, perhaps a few but most people are still a bit shaky about buying a $30-$40K 2 seater with so-so mileage. goes against everything they are being bombarded with on TV, radio, etc. Many people are still a little nervous about gas prices too, don't want to get stuck in the wrong car with $5 gas. For a company like Nissan they had to at least kind of suspect this. They lowered production dramatically and did it quickly. Economic conditions probably changed dramatically between development and production of this car. I'm glad they moved forward with it anyway. Overall I bet Nissan sees it as a reflection of the economic times we are in and not an indictment on the Z itself. __________________ Magnetic Black 2009 370Z / Pearl Yellow 1991 300ZXTT Last edited by SiXK; 08-04-2009 at 09:53 AM.

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08-04-2009, 10:39 AM	#2 (permalink)
cave vulture Enthusiast Member Join Date: May 2009 Location: pennsylvania Posts: 427 Drives: 370z tour,sport,auto Rep Power: 18	Smart analysis "Tiger". The "Cash For Clunkers" campaign is definitely a factor working against the Z. I don't think 2010 Z sales will rebound either, as the first year model excitement will have passed, and historically, unless dramatic new features are added to a model, a sales increase is not likely.