Nissan does smart business(?)

TheGreatOne

I didn't really care for Nissan before really....I was all about the Z

Looking at the rest of the lineup, not bad. None for realiabilty, even if I didn't follow the cars, I put them in line with Honda for reliability.

When I look at Nissan in the media etc, it seems like their Marketing is in line with everyone else. I don't find they exploit their "eye poppers" in the media enough

BMW will always show that Hybrid see-through car of theirs lol even if they aren't selling it so sometimes I wish Nissan would show their Z and GTR a bit more...but hey, overall, solid car company, I feel they are just riding their good name thought...waiting for something innovative

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2017 SUBARU STI
2008 E60 M5 - SOLD
2010 40th Anniversary 370Z - SOLD (and missing her)

UNKNOWN_370

I love always loved nissans... they have a G-swag that the other imports don't have. But I totally agree with you on this statement right here. It always feels like Nissan is happy being unique in a performance aspect and superior quality for the price range, but not really excelling in features or innovation outside of the GT-R and Z.
Even with the Z, the $32000 base model generally has nothing. You get more from a 13k accent in standard features. Thank god the Z has climate control. Imagine max AC in a 32k sports car? Lol. Its the only feature on a base Z that's upscale I guess???

my2004Z

I look at this from the standpoint of grade and quality. Grade is the indication of the level of refinement and quality is the ability to consistently meet that grade.

Nissan has targeted the medium to lower-high grade segment and in my opinion dominates it and builds quality products. The fact that they continue to be the first to market products such as an everyday supercar (GT-R), a high performance sports car for under $30K and a fully electric car tells you that they have their $hit together in most if not all business aspects. They continue to go to market 2-3 years ahead of the competition with innovative and game changing products. That is a tell tale sign of a very healthy company.

The Hyundais and Kias of the world are working their way up the grade ladder but from what I have seen do not yet have the quality aspect down just yet. Let's see how the Elantras and Sonatas are holding up 5 years from now. I hope they all improve as it will force Nissan to raise their game even more.