2011 370z sales

m4a1mustang

"It's the economy, stupid!"

I think that's really all it is. It was mentioned earlier that Nissan intentionally produces a low number to protect the Z's image... that's not true. If Nissan could sell 100k of these a year they would do it in a heartbeat. The fact that they planned on 30k in sales in the first year and approved the project on that assumption and now have only sold around 28k three years in shows just how bad things are. I mean we are at 9.2% unemployment if you like to go off the numbers that the government gives us. Real unemployment is actually over 15% if you count the people that have given up on looking for work.

It is VERY difficult for a 2 seat sports car like the Z to thrive in this economy, especially given how competitive the 30-40k segment is.

It is very tough out there. Even cars like the Mustang 5.0 and the Camaro SS are struggling compared to how they have sold in better economic times. If it wasn't for the V6 models those cars would be in the same situation as the Z.

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- Steve

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