2011 370z sales

m4a1mustang · 10-21-2011, 09:05 AM

"It's the economy, stupid!"

I think that's really all it is. It was mentioned earlier that Nissan intentionally produces a low number to protect the Z's image... that's not true. If Nissan could sell 100k of these a year they would do it in a heartbeat. The fact that they planned on 30k in sales in the first year and approved the project on that assumption and now have only sold around 28k three years in shows just how bad things are. I mean we are at 9.2% unemployment if you like to go off the numbers that the government gives us. Real unemployment is actually over 15% if you count the people that have given up on looking for work.

It is VERY difficult for a 2 seat sports car like the Z to thrive in this economy, especially given how competitive the 30-40k segment is.

It is very tough out there. Even cars like the Mustang 5.0 and the Camaro SS are struggling compared to how they have sold in better economic times. If it wasn't for the V6 models those cars would be in the same situation as the Z.

Cmike2780 · 10-21-2011, 01:48 PM

^^ Totally agree. Not just unemployment though... people with the same job 10 years ago are making less and have cut back significantly on descretionary spending. Throw in inflation into the mix and suddenly a splurge on a $40k sports car isn't as appealing. I think that's one of the reasons companies like Hyundai (Genesis Coupe), Toyota/Subaru (FT-86/BRZ) are targeting the sub $30k sporty coupe market. Those that can still afford to splurge will likely venture upmarket, while those who could barely afford the 370Z will likely look towards something more affordable. I think $30K-50k sports car segment is gonna thin out even more if the economic slump continues. Overall though, I think all affordable sports cars are in trouble in the short term. Power specs appeal to the new car buyers in this segment, and with the Mustang and Camaro getting bumps in that department, the Z is gonna be less appealing. It's all about ego's and image when it come to sports cars after all.

m4a1mustang · 10-21-2011, 01:49 PM

Quote:

Originally Posted by Cmike2780

^^ Totally agree. Not just unemployment though... people with the same job 10 years ago are making less and have cut back significantly on descretionary spending. Throw in inflation into the mix and suddenly a splurge on a $40k sports car isn't as appealing. I think that's one of the reasons companies like Hyundai (Genesis Coupe), Toyota/Subaru (FT-86/BRZ) are targeting the sub $30k sporty coupe market. Those that can still afford to splurge will likely venture upmarket, while those who could barely afford the 370Z will likely look towards something more affordable. I think $30K-50k sports car segment is gonna thin out even more if the economic slump continues. Overall though, I think all affordable sports cars are in trouble in the short term. Power specs appeal to the new car buyers in this segment, and with the Mustang and Camaro getting bumps in that department, the Z is gonna be less appealing. It's all about ego's and image when it come to sports cars after all.

Absolutely true. We could go on and on about this, especially how "core inflation" is a joke.

dad · 06-04-2012, 10:54 PM

2011----------------------2010
Jan..567------------------ 673
Feb..571------------------699
Mar..974-----------------1,095
April.942------------------ 952
May..847-----------------1,217
June.644-------------------892
July..550-------------------976
Aug..517-------------------823
Sept..469-------------------787
Oct..442--------------------745
Nov..356--------------------630
Dec..449---------------------726

Drex · 06-04-2012, 10:58 PM

almost 3k less than 2010

Bonzo · 06-05-2012, 09:24 AM

Quote:

Originally Posted by Drex

almost 3k less than 2010

Yep, about 3000 less each year. Here's my revised spreadsheet.

And hey dad, you have any updated information for 2012? I can update my spreadsheet if you do.

Bonzo · 06-05-2012, 09:32 AM

Okay, new thread over here......

2012 370Z Sales Total USA

Or just see new spreadsheet including 2012 here in this post....

10-21-2011, 09:05 AM	#1 (permalink)
m4a1mustang A True Z Fanatic Join Date: Feb 2009 Location: Northern VA Posts: 55,385 Drives: on two wheels Rep Power: 6963	"It's the economy, stupid!" I think that's really all it is. It was mentioned earlier that Nissan intentionally produces a low number to protect the Z's image... that's not true. If Nissan could sell 100k of these a year they would do it in a heartbeat. The fact that they planned on 30k in sales in the first year and approved the project on that assumption and now have only sold around 28k three years in shows just how bad things are. I mean we are at 9.2% unemployment if you like to go off the numbers that the government gives us. Real unemployment is actually over 15% if you count the people that have given up on looking for work. It is VERY difficult for a 2 seat sports car like the Z to thrive in this economy, especially given how competitive the 30-40k segment is. It is very tough out there. Even cars like the Mustang 5.0 and the Camaro SS are struggling compared to how they have sold in better economic times. If it wasn't for the V6 models those cars would be in the same situation as the Z. __________________ - Steve Zs & Coffee - Saturdays at 10AM in Fairfax, VA and Columbia, MD (Click the banner!) LIKE us on Facebook!

10-21-2011, 01:48 PM	#2 (permalink)
Cmike2780 A True Z Fanatic Join Date: Jun 2010 Location: Long Island Posts: 5,059 Drives: slowwww Rep Power: 30	^^ Totally agree. Not just unemployment though... people with the same job 10 years ago are making less and have cut back significantly on descretionary spending. Throw in inflation into the mix and suddenly a splurge on a $40k sports car isn't as appealing. I think that's one of the reasons companies like Hyundai (Genesis Coupe), Toyota/Subaru (FT-86/BRZ) are targeting the sub $30k sporty coupe market. Those that can still afford to splurge will likely venture upmarket, while those who could barely afford the 370Z will likely look towards something more affordable. I think $30K-50k sports car segment is gonna thin out even more if the economic slump continues. Overall though, I think all affordable sports cars are in trouble in the short term. Power specs appeal to the new car buyers in this segment, and with the Mustang and Camaro getting bumps in that department, the Z is gonna be less appealing. It's all about ego's and image when it come to sports cars after all. __________________ [09][MB][6-Spd MT][Touring][Stillen Gen III][K&N][Borla CBE][Evo-R] [ArchitTEK Photography]

06-04-2012, 10:54 PM	#4 (permalink)
dad Grand Prix of Endurance Join Date: Nov 2008 Location: Tennessee Posts: 3,476 Drives: Mulsanne Straight Rep Power: 26	2011----------------------2010 Jan..567------------------ 673 Feb..571------------------699 Mar..974-----------------1,095 April.942------------------ 952 May..847-----------------1,217 June.644-------------------892 July..550-------------------976 Aug..517-------------------823 Sept..469-------------------787 Oct..442--------------------745 Nov..356--------------------630 Dec..449---------------------726 __________________ We can do without any article of luxury we have never had; but once obtained, it is not in human nature to surrender it voluntary.

06-04-2012, 10:58 PM	#5 (permalink)
Drex Enthusiast Member Join Date: Apr 2011 Location: Maryland Posts: 498 Drives: '11 370z MB 6MT SP Rep Power: 15	almost 3k less than 2010 __________________ 2011 Nissan 370z \| 6MT \| Magnetic Black \| Sport Package

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