Nissan taking over Mitsubishi?

UNKNOWN_370

I don't agree. Halo cars are all important for every car brand. Halo cars are the center of marketing strategy. Even non enthusiasts want to believe there car was bred from heritage.

Why did Honda make the NSX, why they brought back the Type R? People were LOSING INTEREST IN THE BRAND.
The bread and butter civic was the worst one in history and the market share was dwindling.

Why did Toyota make the toyobaru , the LFA and now the BMW-Toyota sports car for 2018, the RCF and brand new is350. Toyota in 4 years has cars they can spit off, though they mostly suck. Toyota as well saw a loss of interest in the brand even Lexus. So they made Halo cars to pull new people in and keep new buyers.

As Honda and Toyota bring these econo and premium halos, Nissan is feeling a small but growing backlash.

Just having a brand new halo car in a dealership has people driving in to look at it. Then the salesgirl says. The altima v6 has a 350z engine and a Z inspired suspension and we have one on special for $26,000. But you were ogling over that Z that was $39,000. Dealer gives it to you with an extra $750 cash back and the mark of the altima was actually $29,000
It's lunacy, that halo cars aren't worth anything. I used to sell cars for a short stint. They are the reason why people develop interest in there favorite brands.

Remember the corvette steering wheel and tail lights in the cobalt? They sold a bunch on that alone. They made an SS model and cobalts were everywhere. Just cuz of an SS MODEL and a corvette steering wheel. They sold a million shytty LS MODELS. Lol. People are easily influenced. Trump & Hillary are living proof of people's simplistic mentalities.

So halo cars are everything.

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"I'm not gonna kill you... I'm just gonna Bash Your Face In" Jack Nicholson-"The Shining". 1980