08-11-2011, 10:27 PM
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#1 (permalink)
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Track Member
Join Date: Sep 2009
Location: Kentucky
Posts: 516
Drives: MB 370z
Rep Power: 17
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Quote:
Originally Posted by TreeSemdyZee
Similar thing happened a couple of years ago on a BMW M5 a guy won.
I won't say the dealer "honored" the price. Like in this case he finally caved.
If I remember correctly, the dealer took a HUGE hit on that one. Somewhere between 10 and 20K I think.
I think a lot of times, dealers put younger guys who are "web savvy" in charge of their internet sales who aren't auction and sales savvy.
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I remember this happening when the new M3's came out. Dealer wanted like 10K over MSRP, and the guy won it for 10-20K under.
The same thing happened. Internet uproar... BBB... ebay gets pissed.... Dealer finally has to sell the car for that price plus they lose a lot of future business in the process.
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