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Originally Posted by molamann I wonder why they just won't create another badge like Lexus, Infiniti, Acura, etc. that costs lots of money, probably a few 100 million $ over
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09-02-2009, 12:41 AM
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#23 (permalink) | |
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Quote:
I do remember reading an article about why Toyota-->Lexus. It's essentially this, Toyota never had a reputation for building shoddy cars, whereas Hyundai did. Since Toyota already had a solid rep it was easy to transition to a upmarket brand. Hyundai f*cked up their rep by building rebadged Mitsubishis that were unreliable junk when they first started here in the U.S. It's difficult to convince people of a new image especially after you had a bad rep. |
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