would you pay 100K for a hyundai?

Econ · 07-12-2011, 03:34 PM

from the WSJ today:

"But today Hyundai U.S. Chief John Krafcik shared a curious bit of info that seems almost implausible. The brand also seems to appeal to the very wealthy.

American Express Centurion Card holders – those people who are rich enough that they are offered a “Black Card” with a nearly unlimited line of credit and a host of other niceties – buy Hyundais at a disproportionately high rate compared with other cars. Indeed, 6% of Black Card holders say they have a Hyundai in the garage. That’s tied with Bentley and Audi. Others on the list: BMW is tops with 22%; then Mercedes with 21%; Porsche with 15%; Lexus, 11%; Ferrari, 8%; and Acura, 7%. That puts a lot of interesting brands below it."

07-12-2011, 03:34 PM	#11 (permalink)
Econ A True Z Fanatic Join Date: Jan 2011 Location: New York City Posts: 2,546 Drives: Fiat? Rep Power: 21	from the WSJ today: "But today Hyundai U.S. Chief John Krafcik shared a curious bit of info that seems almost implausible. The brand also seems to appeal to the very wealthy. American Express Centurion Card holders – those people who are rich enough that they are offered a “Black Card” with a nearly unlimited line of credit and a host of other niceties – buy Hyundais at a disproportionately high rate compared with other cars. Indeed, 6% of Black Card holders say they have a Hyundai in the garage. That’s tied with Bentley and Audi. Others on the list: BMW is tops with 22%; then Mercedes with 21%; Porsche with 15%; Lexus, 11%; Ferrari, 8%; and Acura, 7%. That puts a lot of interesting brands below it." __________________ 2014 Triumph Thruxton 900 2013 Fiat 500 Abarth 2009 Nissan 370z

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