To be fair, I doubt it was Hyundai making those claims. More like "enthusiastic" reporters trying to get their copy picked up.

The genesis sedan is getting a 429hp 5.0 R spec model. Wonder if it will make it to the coupe?

no matter how much horsepower or how fast the hyundai will ever go the fact is that its still just a hyundai...you cant really brag saying that you own one of them haha

Unless there is a total redesign for the coupe then no. Hyundai orginally wanted to put the V8 in the coupe, but it did not fit.

they used to say that about Nissans...

yup they used to say that about nissans not too long ago. before that it was ashamed to own a toyota or a honda.

everything goes in cycles.

:iagree:
Is there an echo in here?:tup:

I see no space dolphins...

Thats the funny thing. The Genesis guys are slapping V8 LS motors into their cars. :) Maybe Hyundai needs to work on the shrink ray tech.

http://www.blogcdn.com/www.joystiq.c...06/11/ecco.jpg

i dont know what they used to say...im only 23. wasnt the old Z's pretty popular though? i can remember my uncle driving a 300zx. i still cant imagine a hyundai ever being as popular as a Z. everyone has their own opinions though

Actually, you can. How? Because people already have a lower expectations from Hyundai. So if they go into a race with them, and they beat you, they will brag, "You got beat by a Hyundai". They will actually be even more proud that they own a Hyundai.

Counter intuitive to your logic no?

See how that turn out?

This is the "problem" with Hyundai: Their products are better than their brand. Think about it. People who are conscious about brands are those in the baby boomer years. Gen X, and Y dont have as much brand consciousness as the baby boomers do. Meaning, they are less loyal to one particular brand.

Essentially, branding is just an intangible "asset" of a product. It's just something that adds whats called "value added" goods to a product. Its nothing more than that.

In Toyota's case, their brand is better than their products

so if this is the case then whos going to be the first one to trade their Z for a genesis?? definately not going to be me.

ever is a very long long long time.

Also it is possible to respect and like another car without insinuating that everyone who would is automatically gonna trade their car in for it.

Heck I like the pontiac G8, the Corvette, the mustang..

I like it, I think it's a great looking automobile.

That's cause LSx motors will apparently fit in ANYTHING.