Actually, you can. How? Because people already have a lower expectations from Hyundai. So if they go into a race with them, and they beat you, they will brag, "You got beat by a Hyundai". They will actually be even more proud that they own a Hyundai.

Counter intuitive to your logic no?

See how that turn out?

This is the "problem" with Hyundai: Their products are better than their brand. Think about it. People who are conscious about brands are those in the baby boomer years. Gen X, and Y dont have as much brand consciousness as the baby boomers do. Meaning, they are less loyal to one particular brand.

Essentially, branding is just an intangible "asset" of a product. It's just something that adds whats called "value added" goods to a product. Its nothing more than that.

In Toyota's case, their brand is better than their products

so if this is the case then whos going to be the first one to trade their Z for a genesis?? definately not going to be me.

ever is a very long long long time.

Also it is possible to respect and like another car without insinuating that everyone who would is automatically gonna trade their car in for it.

Heck I like the pontiac G8, the Corvette, the mustang..

I like it, I think it's a great looking automobile.

That's cause LSx motors will apparently fit in ANYTHING.

the LS series motors are like a penis... they go in everything... even if you gotta force it.

:icon18:

:tiphat:

:bowrofl:

+1

Its da trueth :)
Haha