Nissan Press Release on Pricing on 2009 370Z 12/30/08

Pushing_Tin · 12-30-2008, 09:59 AM

Complete 2009 Nissan 370Z pricing revealed, plus a new tagline - Autoblog

PRESS RELEASE

Nissan Announces Pricing on All-New 2009 370Z Coupe

Revised Marketing Tagline "SHIFT_the way you move" Also Revealed

FRANKLIN, Tenn. (Dec. 30, 2008) – Nissan North America, Inc. (NNA) gets an early start on the new year with the announcement of pricing of the all-new 2009 Nissan 370Z Coupe and a revised marketing tagline. The new Z® goes on sale today at Nissan dealers nationwide with a Manufacturer's Suggested Retail Price (MSRP)* starting at $29,930 for the 2009 Nissan 370Z Coupe equipped with a 6-speed manual transmission and $31,230 with the new 7-speed automatic transmission. The new Z® is also offered in a 370Z Coupe Touring model, which is priced at $34,460 with the 6-speed manual and $35,760 with the 7-speed automatic transmission.

Two option packages are offered: the Sport Package, priced at just $3,000, with 19-inch RAYS forged wheels and Bridgestone Potenza tires, aerodynamic front and rear spoiler, larger Nissan Sport Brakes, SynchroRev Match (6-speed manual transmission only) and Viscous Limited Slip Differential; and the Navigation Package, priced at $1,850, with Hard Drive-based Nissan Navigation System, 9.3GB Music Box Hard Drive and Interface System for iPod®.

As the most powerful Z® ever produced, the new 370Z hits dead center in the sports car "sweet spot" of performance, design and value – with less weight, more power and enhanced handling, quality and style. With a standard 332-horsepower 3.7-liter V6, choice of two advanced transmissions and a full array of driver-oriented interior features, the new 370Z is designed to be one of the top performance values in the world.

Also today Nissan announced the rollout of a revised marketing tagline: SHIFT_the way you move. Previously, SHIFT_ was used with multiple complement words, which varied by product or media application. The move to one set phrase "the way you move" reflects alignment of the direction Nissan is taking to meet changing consumer needs and wants.

"SHIFT_ has always been the core of Nissan's DNA. It is rethinking the ordinary, changing your point of view, and being original, forward thinking and challenging," said Christian Meunier, vice president, Nissan Marketing, NNA. "Our commitment to the philosophy of SHIFT_ has become even more critical as we look to the future and the pressures of economic and environmental change that are affecting consumer behavior in how they interact with and impact the world."

All Nissan national marketing materials will include the new SHIFT_the way you move tagline beginning in January.

12-30-2008, 09:59 AM	#1 (permalink)
Pushing_Tin A True Z Fanatic Join Date: Nov 2008 Location: Eugene, OR Posts: 2,875 Drives: E63 AMG Rep Power: 227	Nissan Press Release on Pricing on 2009 370Z 12/30/08 Complete 2009 Nissan 370Z pricing revealed, plus a new tagline - Autoblog PRESS RELEASE Nissan Announces Pricing on All-New 2009 370Z Coupe Revised Marketing Tagline "SHIFT_the way you move" Also Revealed FRANKLIN, Tenn. (Dec. 30, 2008) – Nissan North America, Inc. (NNA) gets an early start on the new year with the announcement of pricing of the all-new 2009 Nissan 370Z Coupe and a revised marketing tagline. The new Z® goes on sale today at Nissan dealers nationwide with a Manufacturer's Suggested Retail Price (MSRP)* starting at $29,930 for the 2009 Nissan 370Z Coupe equipped with a 6-speed manual transmission and $31,230 with the new 7-speed automatic transmission. The new Z® is also offered in a 370Z Coupe Touring model, which is priced at $34,460 with the 6-speed manual and $35,760 with the 7-speed automatic transmission. Two option packages are offered: the Sport Package, priced at just $3,000, with 19-inch RAYS forged wheels and Bridgestone Potenza tires, aerodynamic front and rear spoiler, larger Nissan Sport Brakes, SynchroRev Match (6-speed manual transmission only) and Viscous Limited Slip Differential; and the Navigation Package, priced at $1,850, with Hard Drive-based Nissan Navigation System, 9.3GB Music Box Hard Drive and Interface System for iPod®. As the most powerful Z® ever produced, the new 370Z hits dead center in the sports car "sweet spot" of performance, design and value – with less weight, more power and enhanced handling, quality and style. With a standard 332-horsepower 3.7-liter V6, choice of two advanced transmissions and a full array of driver-oriented interior features, the new 370Z is designed to be one of the top performance values in the world. Also today Nissan announced the rollout of a revised marketing tagline: SHIFT_the way you move. Previously, SHIFT_ was used with multiple complement words, which varied by product or media application. The move to one set phrase "the way you move" reflects alignment of the direction Nissan is taking to meet changing consumer needs and wants. "SHIFT_ has always been the core of Nissan's DNA. It is rethinking the ordinary, changing your point of view, and being original, forward thinking and challenging," said Christian Meunier, vice president, Nissan Marketing, NNA. "Our commitment to the philosophy of SHIFT_ has become even more critical as we look to the future and the pressures of economic and environmental change that are affecting consumer behavior in how they interact with and impact the world." All Nissan national marketing materials will include the new SHIFT_the way you move tagline beginning in January.

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Nissan corp. news release about 370Z	admin	Nissan 370Z General Discussions	17	07-06-2011 05:17 AM
Mr. Carlos ghosn's speech - motor press guild press conference -11.19.08	AK370Z	The Lounge (Off Topic)	4	04-16-2009 07:38 PM
Nissan 370z Touring sport package pricing	shizzawha	Nissan 370Z Pricing / Ordering Discussions	21	12-08-2008 10:59 AM
Official Release of Nissan 370Z @ NissanUSA.com	AK370Z	Nissan 370Z Photos / Spyshots / Video / Media Gallery	6	11-19-2008 08:32 PM
Nissan 370Z specs/pricing Article in a Japanese blog dated 11.12.08	AK370Z	Nissan 370Z Photos / Spyshots / Video / Media Gallery	7	11-15-2008 12:56 PM