zag.com deal not coming through?

[Baby T]

So I recently dropped the idea of getting a VW GTI which I had set my heart on for the last year after researching the 370z a few months back. It's a beautiful car and I LOVE the technology. Amazing!

Anyways, I went through zag.com (through usaa) and got this printable certificate saying that I can get a base model M/T 370z /w mats and sports package for $31488 which is claimed to be $500 below invoice. I have to drive 200 miles to get it if I do make the deal, which kinda sucks, but that's a lot of savings.

I've contacted the dealer via email 2 weeks ago and haven't heard back from them. Are they required to meet this price?

I started talking with the local dealer and from what it looks like according to invoice prices on this site, the invoice for all these options and this car is as follows:

Base Model 6 speed manual
MSRP - 29,990
Invoice - 28,099

Sports Package
MSRP - 3,000
Invoice- 2,602

Floor Mats
MSRP - 115
Invoice- 89

Trunk Mat
MSRP - 95
Invoice - 65

+ 720 Destination fee

So Invoice all together is $31,575. 6.25% sales tax = $1974 (rounded up). That's 33549. add the 275 for registration = 33824. This is not including the dealer hold back on invoice (2% of total invoice). 2% of 31575 = $632.

So by selling me the car for $34000 including TTL would = $808 in the dealer's pocket right? But would still be only $200 over invoice for me and would make this situation win win right?

He said after I sent him the email with the following information that it wasn't doable and that the lowest he could go is $35,613.33 including TTL. That sounds like he's trying to milk me for quite a bit above what the car should be going for.

I replied to him sticking with my $34000 including TTL offer and told him to get back with me if he decides he can get down to that price.

Any advice?

Sorry for the long read.