Can someone explain Nissan's mentality to me.

Originally Posted by m4a1mustang

Like everyone else has said, it's the economy. Even look at Mustang sales figures... they are way down compared to years past. It's very hard to justify the purchase of an impractical car that drinks premium gasoline when the national unemployment rate is as high as it is.

When the 370Z was approved by NISSAN it was done so under the assumption that they would sell 30,000 units in the first year, similar to 350Z sales. In 2009 they only sold 10,000, and it's looking like it will take them three full model years to reach that 30,000 figure. It's tough to make a $30k 2-seat sports car work in this economy.

If this were 2005 or 2006 they'd probably be selling three times as many.