2011 370z sales

UNKNOWN_370

Actually I saw last week, salees have increased. SUV and large veehicle drivers are trading for economical gas savers. The Chevy cruze has been the #1 seller for 2 months. Hybrid sales have also doubled. If you can imagine trucks are being highly discounted due to lack of sales.. Its 2008 all over again. This time its permenent.

dad

2011----------------------2010
Jan..567------------------ 673
Feb..571------------------699
Mar..974-----------------1,095
April.942------------------ 952
May..847-----------------1,217

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We can do without any article of luxury we have never had; but once obtained, it is not in human nature to surrender it voluntary.

SeattleLion

The numbers look proportionately right until we get to May 2011. I wonder if the slump in May had to do with low supply due to the earthquake.

If you look at the net change it is

Jan -106
Feb -128
Mar -121
Apr -10
May -370 (hmmm)

So if you normlize Jan-April, sales dropped an average of 91 cars a month. May's sales slipped very badly, about 30% year-over-year. 2010 wasn't a great year either, but not terrible considering the economy. The YTD average sales drop is 147 units a month compared with 2010. May really hurt the averages. But I suspect the real drop is in the 90-cars-a-month range with Japan's problems causing the May slump.

I don't know if Nissan is willing to take another 30% hit in 2012, if that is how they are forecasting. Two things need to happen to make a car maker believe that things will improve tomorrow (well, next year): 1. The economy will improve substantially; more employment, etc. and 2. gas prices will subside to below-$3.50 a gallon. Arguably, gas may need to go below $3.00 a gallon before people take a chance on a high-powered car like the Z.

Since car makers need at least two years lead time for a really new model, did Nissan decide to work on a new Z last year? I wonder. I think if I were in their shoes I would keep making the current 370 with only minor tweaks until the end of the recession and crazy oil prices are in sight. At this point it doesn't hurt Nissan to make/sell less Z's. The tooling and stuff is all paid for.

I hope they look ahead and see an expanding market for sports cars.

Dizon248

It is because of the earthquake. If you look at all Japanese manufacturers' sales numbers for May (there's an article on it on autoblog) you see all of them suffering big time.

dad

There is no shortage of 370's in California! I did an inventory search of the following Nissan dealers. The following locations have that number of 370Z"s sitting on there lot. Plus there are a lot more dealers I didn't search! Don't blame the earth quake for dismal sales.
Oxnard-3
Thousand Oaks-1
Simi Valley-2
Woodland Hills-3
Santa Barbara-00
Valencia-3
Mission Hills-5
VanNuys-2
Santa Monica-3
Van Nuys-2
Universal City-7
Hawthorne-1
Hawthorne-1
Downtown L.A.-00
Glendale-1
Gardena-1
Carson-3
Alhambra-3
Downey-2
Signal Hill-5
Cerritos-2
Antelope-00

I count fifty, 370z's, base to Nismo's. Don't blame the earth quake.

__________________

We can do without any article of luxury we have never had; but once obtained, it is not in human nature to surrender it voluntary.

dirtrat

Just out of curiousity, you think this is alot of 370Z's for a state that has 40 million people? Also I wonder how many of those are 2010 models?

dad

Their all 2011 models!

__________________

We can do without any article of luxury we have never had; but once obtained, it is not in human nature to surrender it voluntary.

fullmonty

Its not very many if you compare it to Mustangs

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GingaBreadMan

I don't see how a vehicle can survive selling so few cars. Other sports cars sell more in one year than the Z has sold in three.

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dad

2011----------------------2010
Jan..567------------------ 673
Feb..571------------------699
Mar..974-----------------1,095
April.942------------------ 952
May..847-----------------1,217
June.644-------------------892
July..550-------------------976

__________________

We can do without any article of luxury we have never had; but once obtained, it is not in human nature to surrender it voluntary.

dad

2011----------------------2010
Jan..567------------------ 673
Feb..571------------------699
Mar..974-----------------1,095
April.942------------------ 952
May..847-----------------1,217
June.644-------------------892

__________________

We can do without any article of luxury we have never had; but once obtained, it is not in human nature to surrender it voluntary.