01-31-2010, 02:52 PM
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#29 (permalink)
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A True Z Fanatic
Join Date: Jul 2009
Location: ny'r livn in tx
Posts: 8,687
Drives: well over 130m.p.h.
Rep Power: 14860
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Quote:
Originally Posted by j.arnaldo
Perception vs. statistics: Perception is, literally, "an impression; the interpretation of information or experience; using of the senses to acquire information". It implies emotions and personal likes/dislikes. Stats, on the other hand, are cold facts; information gathered by scientific means, that keep a record of reliability and performance. Stats indicate the following: 1. Honda; 2. Toyota (shaky, at present!); 3. Nissan; 4. Subaru... and the rest.
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Perception studies are very important, especially in the USA. Basically, you can sell the biggest piece of sh** in this country if you throw some kind of status symbol on it. Consider BMW. Everything above the 3 series is a piece of crap and the 3 series is overpriced but still sells.
Customer perception is what makes people buy cars. So if you look at it in terms of vehicles. The top 5 vehicles will be the standard for what the american consumer wants vs what is good for the american consumer. Customer perception is what makes companies change up or add features or models to there line ups as well as subtract them. It has nothing to do with quality. It has all to do with what will line the car corps pockets.
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