Timeline of a Legend

[370Ztune]

I would like to take the time to focus on one of my personal favorite companies in this industry, Powerhouse Amuse.

Powerhouse Amuse is one of the most innovative, most well renowned companies in not only JDM tuning, but the aftermarket scene in general in my opinion. The S2000 was the bread and butter for Amuse for sometime as it dominated the Touge and made its way into the hearts of many different types of track enthusiasts. Through their "Touge Monster", Amuse was able to represent their ability to fuse track performance with daily driving and sacrifice nothing. Eventually Powerhouse Amuse decided to create an S2000 with a more, "JGTC Inspired" image and then the S2300 GT1 was born.

Even though Amuse has focused on the S2000 for many years, that still didn't hinder them from offering applications for many other makes and models, such as the R35 GT-R and the E92 M3. Fortunately, Amuse is still on the cutting edge, pumping out parts and conceiving of concepts that others treasure and envy. In the end, a wonderful company in my opinion who's high quality products represent their willingness to be one of the best, regardless of what struggles they have to face in order to do so.

Eventually Amuse created the NISMO 380RS which became very well known among tracks in Japan as well as some track enthusiasts here in the states. The 380RS was designed with maximum downforce, and optimal weight savings in mind.

Once Nissan released the R35 GT-R, Amuse designed their version, Amuse Phantom, which was modified with simple aero benefit and weight savings via diffuser, wing, suspension sleeve kit, and full exhaust. With these simple mods, Amuse was able to maintain a lap record for the R35 that to my knowledge is still untouched by any other Japanese tuned R35.

Tanabe-San was the mastermind behind Powerhouse Amuse all the way up until mid last year. During his reign as one of the leading S2000 tuners, Tanabe-San invested in everything possible for the S2000 from aero pieces, to exhausts, to suspension, to brakes. The passing of Tanabe-San left a void in the industry that we experienced here at Bulletproof Automotive both professionally and personally; Tanabe-San's relationship with our company was one that we hold dear. Amuse is currently in the hands of Miss Tanabe-San who has the love and support of the entire Amuse team.

Here are a few pictures from our different trips with Amuse. We have quite a few so if anyone would like to see more please ask.

[SoCal 370Z]

Love the photo essay...other than the fact that each photograph has been "Bulletproofed" to the Nth degree.

[370Ztune]

Originally Posted by SoCal 370Z

Love the photo essay...other than the fact that each photograph has been "Bulletproofed" to the Nth degree.

Next time I will try to minimize the watermark

[370Ztune]

Here are some pics of the Amuse Z34 when it first fell into the hands of Amuse. Notice the subtle water-marking...just for you SoCal

[CrownR426]

Are there any recent ones?!
Mine's z looks like it can do some serious damage already!

[370Ztune]

Originally Posted by CrownR426

Are there any recent ones?!
Mine's z looks like it can do some serious damage already!

Currently Amuse has only produced cat back exhausts, front pipes, and high flow cats; if they start producing anything else we will be one of the first to know so keep checking back for updates.

[CrownR426]

Thank you sir!

[355890]

Originally Posted by 370Ztune

I would like to take the time to focus on one of my personal favorite companies in this industry, Powerhouse Amuse.

Powerhouse Amuse is one of the most innovative, most well renowned companies in not only JDM tuning, but the aftermarket scene in general in my opinion. The S2000 was the bread and butter for Amuse for sometime as it dominated the Touge and made its way into the hearts of many different types of track enthusiasts. Through their "Touge Monster", Amuse was able to represent their ability to fuse track performance with daily driving and sacrifice nothing. Eventually Powerhouse Amuse decided to create an S2000 with a more, "JGTC Inspired" image and then the S2300 GT1 was born.

Even though Amuse has focused on the S2000 for many years, that still didn't hinder them from offering applications for many other makes and models, such as the R35 GT-R and the E92 M3. Fortunately, Amuse is still on the cutting edge, pumping out parts and conceiving of concepts that others treasure and envy. In the end, a wonderful company in my opinion who's high quality products represent their willingness to be one of the best, regardless of what struggles they have to face in order to do so.

Eventually Amuse created the NISMO 380RS which became very well known among tracks in Japan as well as some track enthusiasts here in the states. The 380RS was designed with maximum downforce, and optimal weight savings in mind.

Once Nissan released the R35 GT-R, Amuse designed their version, Amuse Phantom, which was modified with simple aero benefit and weight savings via diffuser, wing, suspension sleeve kit, and full exhaust. With these simple mods, Amuse was able to maintain a lap record for the R35 that to my knowledge is still untouched by any other Japanese tuned R35.

Tanabe-San was the mastermind behind Powerhouse Amuse all the way up until mid last year. During his reign as one of the leading S2000 tuners, Tanabe-San invested in everything possible for the S2000 from aero pieces, to exhausts, to suspension, to brakes. The passing of Tanabe-San left a void in the industry that we experienced here at Bulletproof Automotive both professionally and personally; Tanabe-San's relationship with our company was one that we hold dear. Amuse is currently in the hands of Miss Tanabe-San who has the love and support of the entire Amuse team.

Here are a few pictures from our different trips with Amuse. We have quite a few so if anyone would like to see more please ask.

You got any 370Z stuff.....or are these just old projects.

[370Ztune]

Originally Posted by 355890

You got any 370Z stuff.....or are these just old projects.

These are actually projects that we experienced when we visited Amuse in Japan in January 09.

We try to give 370Z owners as many choices as possible when it comes to options for their car. Here is a link to our website

http://370ztune.com/

feel free to browse; if there is something that you don't see on our website that you would like to see please let me know and we can add it. We are direct with all of the companies that we advertise on our website.

[355890]

Originally Posted by 370Ztune

These are actually projects that we experienced when we visited Amuse in Japan in January 09.

We try to give 370Z owners as many choices as possible when it comes to options for their car. Here is a link to our website

370ZTUNE.com

feel free to browse; if there is something that you don't see on our website that you would like to see please let me know and we can add it. We are direct with all of the companies that we advertise on our website.

Excellent. Thank you for the link.

[370Ztune]

Originally Posted by 355890

Excellent. Thank you for the link.

Anytime.

[370Ztune]

This is a prime example of Amuse quality IMO:

[370Ztune]

Many people are familiar with Amuse and what they offer. I thought I would take some time to enlighten people to Amuse's European branch, Ericsson.

Eventually, with the help of his wife, Ericsson was born portraying the image of Amuse's branch for European makes and models. Miss Tanabe-San has been spearheading the Ericsson branch all the way before its debut at Tokyo Auto Salon in 2008; after the passing of Tanabe-San, Miss Tanabe-San took over the Amuse name as well. Since she was already acquainted with the operations of Ericsson, managing Amuse is something that she should be extremely familiar with.

The goal for Ericsson's image was to offer parts of extreme functionality while still maintaining a clean look that incorporated JDM elegance with a European inspired sense of class. Based on their experience with the S2000, Amuse/Ericsson believed that one of the best ways to unleash this German Torque Monster, was to shave off excess weight. Through this train of thought, Ericsson immediately started pumping out dry carbon and FRP aero products, and full titanium exhaust systems. What better way to shave weight than using methods often found in JGTC and Formula 1?

In the end, a wonderful company in my opinion who's high quality products represent their willingness to be one of the best, regardless of what struggles they have to face in order to do so.

-Hunter

[CrownR426]

That M3 is so sexy!
One day I will have a black M3 [:

[370Ztune]

Originally Posted by CrownR426

That M3 is so sexy!
One day I will have a black M3 [:

I personally believe that the Ericsson kit is the best looking kit for the E92 M3. If you love the black M3 then you might like this M3 with the Amuse/Ericsson front:



-Hunter