Interest is New Intake Design? Looking for a test car!

4r3s

so the idea here is to build a cold air intake that lives in the engine bay? I'm failing to see the point of this design otherwise or how it is improvement over existing designs. On that brz you might as well just hook the cone filter up right up to the manifold. Its been a while since I've had thermo dynamics in college and I might be a bit rusty but as far as I can tell that box is doing nothing other than looking awkward. I'm not trying to bash the design, just haven't been able to wrap my mind around how it's better than whats already available and would love to be educated.