New steering wheel off 2015

Malm · 06-15-2014, 10:07 AM

Quote:

Originally Posted by Kenwoodturbo

People like me.... What are you trying to say. Lol Admittedly I can be overly cost conscious at times I just find the pricing to be way outta whack versus everyone else. I don't benchmark against Ferrari as that would be Like pricing a Rolex against a timex. If you could buy a Ferrari wheel for 300 you would see Honda civics all over rocking a Ferrari wheel. But forget nismo, look at a base model z wheel oem list. It's a mass production steering wheel not über limited highly sought after titanium/dry carbon/alligator skin/ with integrated iPad wheel.

just ignore him.

chii370 · 06-15-2014, 12:06 PM

he has a point though. If stupid people keep paying 1050 for it, nissan will keep charging 1050 for it. He is absolutely right, its a mass produced part sold at a premium. My first job when I was 16 was best buy geek squad "lulz now" and I remember the manager saying their #1 proffit bringer AT THE TIME was car audio. Between 200-500% markup from what BB got the equipment for. Stupid consumers=stupid prices. And smart fat cats bank on that. So instead of complaining how expensive it is, stop buying it or like products "on a mass scale" and that will force prices down. I want one too, and the seats. But you have better luck just buying them straight from Recaro and customizing them by the time nissan gets done inflating the greed price.

Nick M · 06-30-2014, 08:49 AM

Quote:

Originally Posted by chii370

he has a point though. If stupid people keep paying 1050 for it, nissan will keep charging 1050 for it. He is absolutely right, its a mass produced part sold at a premium. My first job when I was 16 was best buy geek squad "lulz now" and I remember the manager saying their #1 proffit bringer AT THE TIME was car audio. Between 200-500% markup from what BB got the equipment for. Stupid consumers=stupid prices. And smart fat cats bank on that. So instead of complaining how expensive it is, stop buying it or like products "on a mass scale" and that will force prices down. I want one too, and the seats. But you have better luck just buying them straight from Recaro and customizing them by the time nissan gets done inflating the greed price.

Price is the price.

Steering wheels for other cars, S Audi's, M cars etc are all similar or significantly more $$.

The prices are paid for 90% of OEM parts by insurance co's and dealers so for in repairs etc, its driven by a market.

If Nissan sells 20, 2015 Nismo steering wheels to private consumers in the USA in a year, I'd be surprised if its that many. We can't move the market on the price for something like this.

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06-15-2014, 12:06 PM	#2 (permalink)
chii370 Track Member Join Date: Jul 2010 Location: . Posts: 642 Drives: . Rep Power: 18	he has a point though. If stupid people keep paying 1050 for it, nissan will keep charging 1050 for it. He is absolutely right, its a mass produced part sold at a premium. My first job when I was 16 was best buy geek squad "lulz now" and I remember the manager saying their #1 proffit bringer AT THE TIME was car audio. Between 200-500% markup from what BB got the equipment for. Stupid consumers=stupid prices. And smart fat cats bank on that. So instead of complaining how expensive it is, stop buying it or like products "on a mass scale" and that will force prices down. I want one too, and the seats. But you have better luck just buying them straight from Recaro and customizing them by the time nissan gets done inflating the greed price.