Turtle wax opinion

ZKindaGuy · 07-14-2009, 12:17 PM

Turtle Wax has always made good solid car products. The problem is that the marketing BS hype that the other car product manufacturers have practiced all these years has created a brand-name perception problem for "Turtle-Wax" with the general public and in particular with teh younger generations. This has led the general public to gain the misconception that "Turtle-Wax" products must be "inferior"...which at first consumer thought is for the most part based on the product brand name "Turtle Wax" with very little knowledge by the consumer about TW as a car product manufacturer or the composition of the TW products themselves.

Fact of the matter is TW has been making good products for over 60 years now. And the test of time and longevity says it all for their products. To their credit Turtle Wax has not resorted to stooping to the marketing BS hype that have literally brainwashed the American consumer to move toward other products.

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07-14-2009, 12:17 PM	#16 (permalink)
ZKindaGuy Track Member Join Date: May 2009 Location: Ohio Posts: 699 Drives: 370Z-AT7 Tour+Sport Rep Power: 377	Turtle Wax has always made good solid car products. The problem is that the marketing BS hype that the other car product manufacturers have practiced all these years has created a brand-name perception problem for "Turtle-Wax" with the general public and in particular with teh younger generations. This has led the general public to gain the misconception that "Turtle-Wax" products must be "inferior"...which at first consumer thought is for the most part based on the product brand name "Turtle Wax" with very little knowledge by the consumer about TW as a car product manufacturer or the composition of the TW products themselves. Fact of the matter is TW has been making good products for over 60 years now. And the test of time and longevity says it all for their products. To their credit Turtle Wax has not resorted to stooping to the marketing BS hype that have literally brainwashed the American consumer to move toward other products.