Originally Posted by b1adesofcha0s

What they really need IMO is a new brand image. They need to come out with their own high end/luxury brand to separate those cars from the Hyundai name. Just like Nissan has Infiniti, Honda has Acura, and Toyota has Lexus. That's the only way people will stop looking at them as "Hyundais". They're already trying to hide the fact that all their higher end cars are Hyundais. None of them have a Hyundai badge.