More info on the next 370Z

Magic Bus

I think b15 is referring to the fact that Infiniti is not even a brand sold in Japan. It was created for the status concious American market. In Japan, all Nissan cars is just that, Nissan's.

Lexus was the same but changed a number of years back and now a Lexus can be purchased in Japan.

Shamu

As of 2013 Infiniti brand has been sold in Japan and has been in many other countries other than US for years.

Lexus has been in many countries for years and has separate operating units design centers etc.

Far more than rebranded Toyota and Nissans . Successful strategy for both nissan and Toyota parent companies as well.

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Grant

b15

Yes key word.....now. When they were introduced (for the American market) that was not the story. Americans ate up the new marketing like flies on sh*t and the cars then were very much rebranded Toyotas and Nissans. I agree it is a very smart strategy which has led to what we have today.

Magic Bus

I hear you Shamu and we're splitting hairs here. Infiniti has been introduced in Japan in 2013 but the first vehicle badged as an Infiniti was sold this year. But it was sold through a Nissan outlet.

I apologize as I said Lexus started several years back but I wasn't trying to be super technical. I knew it started back in 2005 in Japan.

It was just a quick post attempting to explain b15's post, about status conscious Americans. And yes, you are totally correct, it's a very successful strategy for both.