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New steering wheel off 2015

he has a point though. If stupid people keep paying 1050 for it, nissan will keep charging 1050 for it. He is absolutely right, its a mass produced part sold

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Old 06-15-2014, 12:06 PM   #1 (permalink)
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he has a point though. If stupid people keep paying 1050 for it, nissan will keep charging 1050 for it. He is absolutely right, its a mass produced part sold at a premium. My first job when I was 16 was best buy geek squad "lulz now" and I remember the manager saying their #1 proffit bringer AT THE TIME was car audio. Between 200-500% markup from what BB got the equipment for. Stupid consumers=stupid prices. And smart fat cats bank on that. So instead of complaining how expensive it is, stop buying it or like products "on a mass scale" and that will force prices down. I want one too, and the seats. But you have better luck just buying them straight from Recaro and customizing them by the time nissan gets done inflating the greed price.
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Old 06-30-2014, 08:49 AM   #2 (permalink)
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Originally Posted by chii370 View Post
he has a point though. If stupid people keep paying 1050 for it, nissan will keep charging 1050 for it. He is absolutely right, its a mass produced part sold at a premium. My first job when I was 16 was best buy geek squad "lulz now" and I remember the manager saying their #1 proffit bringer AT THE TIME was car audio. Between 200-500% markup from what BB got the equipment for. Stupid consumers=stupid prices. And smart fat cats bank on that. So instead of complaining how expensive it is, stop buying it or like products "on a mass scale" and that will force prices down. I want one too, and the seats. But you have better luck just buying them straight from Recaro and customizing them by the time nissan gets done inflating the greed price.
Price is the price.

Steering wheels for other cars, S Audi's, M cars etc are all similar or significantly more $$.

The prices are paid for 90% of OEM parts by insurance co's and dealers so for in repairs etc, its driven by a market.

If Nissan sells 20, 2015 Nismo steering wheels to private consumers in the USA in a year, I'd be surprised if its that many. We can't move the market on the price for something like this.
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