It's a focus group...Very common in the industry. I got invited to one for the agency vying for the Porshe account years ago. It was interesting...Cause they asked me to videotape my driving for a week (had a 993 at the time)
I also used to observe the ones we did when I worked for Honda (Motorcycle Division)
Steal my car! (SOLD)
...Now VW GTi
Oil Cooler DIY: Here!