There's a lot here to read, that I'll get into later, but I want to add my bit. I viewed the Z as "in demand" meaning that below MSRP was unlikely, but I kept watching. I did one visit in September to meet a salesman and see if it was really what I wanted. By December, I was seeing sales prices online. I negotiated with my salesman via email, and opened negotiations with another dealership on a similar model at the same time. (Dealer #2 didn't have the color I wanted, but he was a useful tool in my negotiation.) My negotiation took nearly 6 hours of back an forth emailing over 2 days, but being in my own environment, I was in control. We settled at 33K total bottom line (incl tax/title/dest) for a 09 Touring. Went in with a pre-approved loan check. Told their finance lady to beat the interest rate I got from Navy Federal Credit Union, and she did after realizing that I was serious. Picked it up the next day. Zing.
Lessons:
December is a good time to buy if you are patient.
"Last year's model" ain't so bad (no heated mirrors, so what.)
Get pre-approved, and then haggle on the interest rates.
Stay in control & take you time.
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