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Old 03-09-2009, 09:39 PM   #15 (permalink)
Crash
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If the caddy makes it to production, GM's going to test the waters first. They'll produce about 2000 of them a year (like they did with the first year of the Solstice GXP) and find out what the demand is so that they can price it as high as they can. This is what they do with ALL GM cars. The formula is simple:

Total cost of production at n units = Cn
Demand under specific conditions = D
(Cn / D) = Cost to produce exactly what's demanded = Cp

Then surveys are taken to figure out what people are expecting to pay for the car and what they're willing to pay for the car. Those numbers average out for GM. If the numbers are at least twice the price of Cp, the car is put to a vote by the board to put it into production. Otherwise, nope.

Of course, this is a guess, but it's a VERY obvious formula. You can use it with any car and compare the numbers and **Tah Dah** the price of the car fits like glove.

When GM had ideas about doing a LSx-style V12 to build the "super vette", they didn't let anyone know how much they were planning to charge for it. But as usual number were rumored around the internet and came up with an absurd 100K+ price tag. Later on we find out about the blue devil. And today, the ZR-1 costs 120K.

As long as people keep saying that they EXPECT to pay around 60-80K for a small caddy, that's what they WILL end up paying for it.
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